Blogging, how important is it for your business?

Blogging with Blogger Builder

Blogging is critical in today’s world of attraction marketing.  Even for individuals.  Like it or not, we are always marketing ourselves in today’s economy.

How important is blogging?  Yahoo buys Tumblr!

Big news lately is that Yahoo has made an offer of over $1Billion to buy Tumblr.  There are over 75 million posts daily on Tumblr.  Yahoo has determined that having a blogging option is critical to their business and rather than try to create something new, Yahoo is trying to buy a successful blogging business to add to their business model.  I’m inclined to believe that $1Billion is a strong acknowledgement that blogging is important.

Make yourself attractive.

The purpose to blogging is to make yourself attractive.  No, not better looking.  Well, maybe in a sense.

People no longer purchase a product just because it fills a need.  These days, there are so many similar products to meet most needs, that we are looking for something that makes me want to buy from you.  What makes you different and how do I know that?  So many are shopping online now that we often don’t get to meet our customers before they have actually made a decision.  Simon Sinek does a great discussion about people needing to understand why you do what you do and then needing to trust you.

Blogging is an important part of any marketing strategy.  This is where you can tell people why you do what you do and give them a chance to understand who you are.  Done effectively, blogging helps to build “like, know and trust” with your prospects and clients.  Find yourself a good suite of tools that includes a blogging platform and get your message out there!

Be careful what you give away!

Blogging platforms are not all created equal.  When you look at services like Tumblr, Blogspot and others, you will find that there are reasons their services are “free”.  The true cost is your information.  Using outside services means they have all of your data and control what you see.  When you have your own domain with your own blogging software, you have full control.  Just look at the news these days about changes with Youtube for example.  If you had your own hosting, video production and so on, you won’t ever be subject to the whims of others.

Blogging is important.  Make sure you retain full control over your material and get your message out there!


Make it a great day,


P.S.  What am I thankful for today?  I’m thankful for products like Pure Leverage.  I’m thankful for the power of the Internet.  I’m thankful you found this blog!

What are you thankful for today?