Website, Does Yours Work Against You?!

Website. A page or collection of pages online that send a message or provide some kind of information. Does your website work against you?!

Website

website toolsYour website is your face to the world and in many cases, may be your first contact. The challenge for many entrepreneurs starting their business today is they have little to no technical experience in this area. A plumber likely doesn’t have a lot of time to create and maintain a page let alone do all the marketing for their business. You can’t just build a website and hope people see it. You need to spend some time marketing the page which then helps with marketing your business.

Click the image to the left for a video that explains how your website may actually be working against you. For example, let’s say you have your email on the site. Do you check it and respond in a timely manner? How would you feel if you sent an email and it took 10 days to get a response and you felt it was an emergency? Your roof or toilet is leaking and the professional you contacted was too busy to see your email and respond to your crisis. So much for the value of your website.

Marketing

Marketing is the activity of attracting people to your business. Some of the components may be:

  • A business website;
  • Business cards;
  • Automated email response;
  • Social media;
  • Video email;
  • Blogging
  • and the list could go on.

Salesman with a bull hornThe point I’m trying to make is your website isn’t actually marketing your business. It’s only a small part of a marketing strategy.  You need to actively promote your website so that it can promote your business. Some of the work can be automated. When it comes to marketing tools, Pure Leverage brings many together into one package saving hundreds of dollars and hours. Be sure to click the links in the bullets above for some tips on using social media and blogs.

Either do the marketing activity yourself or consider hiring someone to do it for you. For example, if you aren’t interested in building a website yourself, you can use the Pure Leverage suite of tools and have an admin person go through the video tutorials included. Alternatively, you can hire a service provider for that purpose. There are many people these days who will gladly look after doing your social media posts on your behalf.

In summary, your website isn’t a total marketing solution. The Pure Leverage Suite of tools can certainly make the job a lot easier! This is a package of tools complete with training videos to get you started.

Free Internet Marketing Coaching

 

Being and entrepreneur is like living on a roller coaster. There will be ups and downs along the way. Enjoy the ride!

Make it a great day,

Barry

Visit my other blog at https://barryclermont.com (Watch the video by Joel Therien on the right!)

P.S. What am I thankful for today? I’m thankful my wife found Pure Leverage. I’m thankful I found my wife! I’m thankful for every new experience. What are you thankful for today?

Home Office Technology On A Budget: K.I.S.S

Your home office doesn’t have to break the bank. Know what you need and apply the K.I.S.S. principle. Keep it simple.

Office Technology Business Needs Analysis

You have a home based business, sometimes referred to as your “Plan B”. What technology do you really need to operate?

  • Smartphone
  • Computer
  • Software
  • Internet

Think through your day. Where will you spend most of your time and what will you need to do? If 80% of your day is out on the road, can you function on a smartphone or should you consider a laptop or tablet for the road? If you use a tablet, will there be a need to transfer data to your computer? Once you decide on the hardware, what software do you need and how do you keep the cost down? I’m getting tired just setting up the scenario!

Hardware

ComputerI have to admit to a bias on phones. I believe they are mostly for phone calls and simple messaging; text, email or social media. Short and sweet. This means that as long as you can dial a number and send email, any phone will do. If it’s for demonstration purposes like running a video demonstration for a prospect, you need a tablet or laptop. An iPad would be nice but are they really worth the cost? If you are on a limited budget, visit a place like Best Buy or Canada Computers and you can find very affordable tablets that you can either access the Internet (Gotta love most coffee shops and free Wi-Fi these days!) and Youtube or load video files directly for when there is no Internet connection. Laptops are less convenient for situations like running a presentation in a coffee shop but you could get by without a tablet if you use a laptop. This would also give you the flexibility to connect to a projector for full fledged demonstrations if that is likely to happen in your world. If your budget allows, I would also keep a desktop in the home office because of their greater storage capacity. This would allow you to keep a backup copy of critical files in case of emergency.

Software

An office productivity suite will cover most of your needs. Cost has come down a lot from when I was in the computer solutions business. I remember selling the Microsoft Office Professional for approximately $900. In those days, I preferred Corel WordPerfect because it was a better product for half the price. These days you can get Open Office for nothing and it does everything most people need. You might consider something like QuickBooks to track your business financials

Will you be creating your own graphics? There are many free tools or you could consider Adobe products and alternatives like Serif.

Free Internet Marketing Coaching

Office Technology Solution Sample

This post was creating using a refurbished computer from Canada Computers, a Dell OptiPlex GX775 and my Pure Leverage suite. I paid $119 for the computer and $25/month for the Pure Leverage suite.

Dell OptiPlex 775:

  • Pentium Core 2 Duo 2.33Mhz
  • 4GB DDR2
  • 80GB Hard Drive
  • DVD ROM
  • Windows 7 Home Premium (free upgrade to Windows 10)

Pure Leverage Suite

  • Pure LeverageWeb Site and development software
  • Online Conference Room
  • Video Producer
  • Auto Responder Email System
  • Elite Coaching program

I installed a free anti-virus program, a free malware program and the free Open Office productivity suite. You can buy a printer under $50 these days or just email to Staples and have your documents printed there!

Backup

One of the easiest things to overlook is a backup solution. Typically, the cost is frightening. External drives are $100 or more and they can be stolen or fail. Tape drives can run into multiple hundreds of dollars. The challenge is that if you don’t have a backup and your computer is damaged in a fire or stolen, how do you get all your files back? Chances are your business is gone with your hardware and files.

Take a look at Got Backup. <<< Click Here

In these days of precarious employment, many find it necessary to find ways to supplement their income. Don’t let the cost of setting up your home office scare you. The cost can be quite manageable if you are willing to do a little research and work. I hope this blog helps you get started.

Make it a great day!

Barry

P.S. What am I thankful for today? I’m thankful for informational blogs. I’m thankful for opportunity. I’m thankful for every new beginning.

What are you thankful for today?

Do you Got Backup for your precious moments?

Got Backup is a great way to protect your precious moments from people who will try to steal them from you.

Precious Memories

My big hair days!

My big hair days!

There was a time when we kept film, video and photographs in our homes to capture special memories that might be passed to the next generation. You would be hard pressed to find those media today. I heard someone on the radio talking on the radio about going to The Dollar Store for cassette tapes because he couldn’t find them anywhere else. Most of us keep that kind of data on our computers. If not, you really should consider capturing those before there is something like fire or flood damage. The challenge is what happens if some stole that?

Backup, Backup, Backup!

Got Backup has your back!

The average external hard drive will cost you between $100 and $200. In my experience, they last about two years and you hope to God your computer doesn’t doesn’t disappear at the same time! Imagine hundreds of hours of video and photos gone because some kid wanted a few bucks to go out with friends. You can never get that data back. With Got Backup, you can connect to any computer, any time, anywhere; connect to the Internet and retrieve all of your files. Once you download and install the app, backup happens automatically any time your computer is connected to the Internet.

Got Backup

For less than the average external backup drive, you can have peace of mind. Being able to grab a file when you are at work and forgot on your home machine is just a bonus.

Do you Got Backup?

Make it a great day!

Barry

P.S. What am I thankful today? I’m thankful for so many precious memories. I’m thankful for family. I’m thankful for opportunity.

What are you thankful for today?

What do you say when someone criticizes your faith in your business?

Wouldn’t it be great to be prepared with an answer when someone criticizes your faith in your business? Don’t get sucked into a debate. Be prepared with a response that lets them know where you stand in a respectful manner and let it be.

What does faith have to do with business?

If you thought this would be a discussion about religious faith and business, I’m sorry to disappoint you. I will be up front and tell you that this blog was prompted by something I saw in Church presented by Andy Stanley, a new series called “Prepared”. That series is about being prepared when people make critical comments to Christians but the same principles apply to you and your business.

Man giving thumbs down.Have you ever been involved in a business opportunity and people drop comments in a conversation that really don’t invite discussion but are meant to convey a negative opinion of your particular position or business? You are left feeling shut down and wondering if you are dealing from a position of strength. What if you could be prepared with a response that respecfully conveys your conviction without inviting further conversation?

In Andy Stanley’s “Prepared” series, he gives a response for Christians that I think will work beautifully when someone challenges our belief: “I believe Jesus died for my sin and rose from the dead. But, I don’t believe it because the Bible says so, it’s better than that…” and he leaves it at that. He’s suggesting to make the comment and then just move on. This clarifies a position and really doesn’t invite any further debate.

Just as Christians have faith in Christ, we need to have faith in our business beliefs. How strong is your faith?

What can I say when someone challenges my Multi-Level Marketing (MLM) business?

There will always be crabs who will throw comments your way in order to justify their own fears and ignorance. In the majority of cases, they really have no idea why you are involved in a particular project or business. What they do know is that you may have to leave them behind. I’m not convinced they are ever consciously aware that is what they fear.

Let’s pretend someone has just said something like “I can’t believe you’re still involved in that legal thing!”. Maybe the response could be something like “I believe that everyone deserves equal access to the justice system. But it’s not just because the system is broken, it’s more than that…” and leave it at that!

Make new friends.We understand that most MLM or Direct Marketing Opportunities provide people with one of the greatest ways to grow as individuals whether they ever make money or not. Being involved in a business opportunity, whether MLM or bricks and mortar, changes you.

  • We learn about connecting with people.
  • Learning how to learn.
  • Finding ways to grow.

Some are content to just have a supportive community of positive and like minded people. Yet others make the decision to take the business to different levels and help others realize their greatest potential.

Entrepreneurial Faith

Do you realize you are in a very great minority? Most people don’t have what it takes to think outside the box and do something great. You are part of an elite group of true leaders. You are willing to make changes others aren’t willing to risk. Now, there is another choice to make. Will you keep the faith in yourself and your business?

Like having faith in a supreme being, we often face challenges to belief in our businesses. There are days when that faith is shaken. The challenge is to look  inside and rediscover that faith. Those are the days when we need to make the decision to be very careful with our associations. Sometimes, it may mean limiting our exposure to family and friends.

There will be days when you will have to draw on your entrepreneurial faith to get through bad hours, days, weeks or months. Some will be more difficult than others. Find someone who is like minded that you can call on those days and that you trust you can count on to help you “see the light” again. The wonderful thing about great MLM or Direct Marketing groups is that they recognize we go through tough times and are there whenever we are ready to re-engage.

Your entrepreneurial faith will make or break your business.

Will you keep the faith?

Nearly all men can stand adversity but if you want to test his character, give him power. - Abraham Lincoln

Make it a great day!

Barry

P.S. What am I thankful for today? I’m thankful for Jesus Christ. I’m thankful for my LegalShield family. I’m thankful for open minded people.

What are you thankful for today?

 

 

Are you listening? Really?!

Some people are more natural “listeners” but listening is a learned skill. Learn empathic listening and you will find yourself more likely to be heard.

Empathic Listening

Empathic listening is with the intent to understand. Most of us listen with the intent to respond

Intent to Understand

Listen without judging.I was listening to a Stephen Covey presentation through his Insights program made available at a great price through one of our business partners. One of the series is on communication and he was bang on when discussing the importance of how we listen.

By listening with the intent to understand, we learn more about our prospect and how we can help them. I love how he used communicating with teenagers about school as an example.

When practicing listening to understand, the person talking is likely to feel safer and compelled to be more honest. It’s important to practice reflective listening during this process. Restate what they said occasionally to let them know you are really listening and trying to understand.

Ask probing questions to go deeper. Probing is different than challenging or grilling. When you probe, it should be obvious that you care about how they feel and are seeking a deeper understanding rather than trying to pull information to use for a challenge to their thoughts and ideas.

Practice safe listening!

One of the most sincere forms of respect is listening to what another has to say.

Intent to Respond

Most of us have a bad habit of listening to respond. Have you ever caught yourself waiting for an opening to interject? That means your focus was on your own thoughts and I have to wonder if you were really listening. I’m very guilty of this and have to work to focus on the other person and their needs. I try to look for opportunities to help and that means if I’m talking more than I’m listening, I’m not likely helping much.

Sometimes the best way to help someone is to just listen so that they can sort their thoughts.

Be careful not to fall into the trap of thinking that everyone you talk to is a prospect. Approach the relationship potential as just that, a potential relationship.

Remember that if you are a leader in your industry, people are watching. What you do is what they may duplicate. So yes, what you say or don’t say matters.

Are you listening? Really?

 

Make it a great day,

Barry

P.S. What am I thankful for today? I’m thankful that most MLM or Network Marketing groups spend a lot of time and effort on personal development. I’m thankful for people who keep an open mind. I’m thankful we are naturally inclined to help others.

What are you thankful for today?