DM or PM, How Private Is It?

DM (Direct Message) or PM (Private Message) is only as private as the sender and receiver want it to be. By the way, the same can be said for email!

DM (Direct Message) or PM (Private Message)

DM or messageFacebook and Twitter both have a DM option, Facebook Messenger or Twitter Direct Message.

One of the challenges is that both have the option to create a group message. Sometimes we forget it was a group message and use the same message to respond to an individual. Oops! Everyone saw that message. Make sure you know who is receiving it.

How private is it really?

Some things to remember:

Pick up the phone to arrange a meeting! Or, connect on FaceTime or whatever it takes to see the person you are talking to. I would suggest a phone call to win a face to face conversation would be best when something is really important.

Email

We sometimes forget that email is not really private. For example, many forget that if you send work related email through a personal account, it can be subject to Freedom of Information requests. NEVER, EVER send business email from or to a personal account. Just ask Hilary Clinton!

Even if you don’t care if your message is received properly, you should care that it can come back and be made part of the public record.

Words Matter!

My Own Meeting graphicCommunicate responsibly. Sure, there are times you won’t care that you offend or upset someone. They hurt you, why shouldn’t you hurt them? First off, two wrongs don’t make a right. Secondly, although we have freedom of expression, we don’t have the right to slander or libel someone.

Words, whether in a DM or face to face can hurt deeply. At least when we are facing someone, we can get a better perception of their intent giving us a chance to clarify before something gets blown way out of proportion.

When your message is important, do it face to face. Too far away? Travel digitally. There are many tools these days that can bridge the gap when you can’t go and physically knock on the door.

Communication isn’t that difficult in a technical sense, the greatest issue is having the guts to face someone for a difficult conversation. DM me to get my attention, call me to arrange a meeting, look me in the eye so I can see your whole message.

If you ever want to talk, DM me! Click the image below to get to my other site and use the social media links from there!

logo for barryclermont.com

Make it a great day,

Barry

P.S. What am I thankful for today? I’m thankful for you! I’m thankful for online conferencing. I’m thankful for every new day.

What are you thankful for today?

Why I Use Goo.gl For Link Shortening.

Goo.gl is my favourite link shortening site. Not because of the link itself but because of the analytics that come with it.

Goo.gl

Google provides https://goo.gl free of charge. As we all know, nothing is ever really free. We are giving them some great traffic information that helps them target things like Google Adwords. I’m slipping a bit on that one. I need to incorporate some Adwords into my web pages and posts. I digress.

Goo.glGoo.gl provides great feedback. For example, I posted a blog and was surprised to find that I have more clicks in the US than I do in Canada. Almost twice as many! And then Australia and the UK. Another measure that surprised me was how much is on handheld devices. 90% of the clicks were on Facebook Mobile. The rest were on Facebook on desktops. The fact that I published that blog to Facebook, Google Plus and Twitter means that I really need to focus most of my attention on Facebook when I’m blogging. The results are a little different when I’m sharing other content while making my own comments. Still 65% or more on Facebook but there is a greater proportion of “other” that I believe is likely Twitter and other referral sites.

Other LInk Shorteners

There are at least a couple of other options I’m aware of. Hootesuite provides a built in shortener, ow.ly and there is another service called bit.ly. Both provide analytics but you get more with Google for less. Besides, I couldn’t prove it but I would bet that Google ranks their shortened links higher.

So, why do I use goo.gl? Because it’s easy to use and understand. And, it’s affordable.

Make it a great day!

Barry

P.S. What am I thankful for today? I’m thankful for Google Analytics. I’m thankful for Hootsuite. I’m thankful for my Pure Leverage suite of tools! What are you thankful for today?

Social Media Can Be A Mine Field

Social media is a great tool for marketing and staying in touch with people in far away places. Just remember that it can be fraught with danger!

SOCIAL MEDIA CAN BE A MINE FIELD

One of the challenges with social media is that people can’t usually see our faces and body language. That means they only get about 40% of the message. Is that enough to ensure you aren’t misunderstood?

Mom&BrettI’ll use a personal example. I wrote a blog in January of 2012 about how great a year 2011 had been and posted it to my Facebook news feed. My reason for 2011 being so great was that in 2010, we almost lost our house, my mother died, my father had a stroke and my son died. In 2011, I had been in a new job for a year, we had managed to save our home with the help of friends and family, my other kids appeared to be getting their lives back on track after losing their brother the year before. When you compare the two, 2011 was a great year.

What I forgot about was that my nephew had died that year.

I received a call from my brother-in-law. He was furious. “How could you say that!”. My wife asked me to take down that blog because of the pain it was causing my brother-in-law and sister-in-law. Although not sorry for what I said, I was sorry for how it made them feel and took the blog down.

If you are going to be active in social media, be prepared to eat some crow once in a while. I’m not saying not to be honest and say what you feel. Just be prepared that not everyone will agree with you and you might bruise some toes once in a while and have to explain yourself.

Social Media and Business

When it comes to business, the challenges are even greater. My brother-in-law might not be happy with what a I said a few years ago but he has forgiven and moved on. We are friends again. That took a couple of years!

criticismIn the case of business, prospects and clients aren’t necessarily so forgiving. I’m still married to my brother-in-law’s sister so he was forced to be near me and that gave us a chance to “kiss and make up”. Your followers and customers don’t have to. With a click of a mouse, you are unfollowed. If you are lucky, that’s all. With the power of social media, your followers, prospects and customers have a voice.

Look at Air Canada for example. There was an incident in February of 2017 where a plane had been grounded due to weather. It was midnight and passengers were told there was no food available as everything was closed. A West Jet pilot was in the same airport. He took the initiative to order pizza and came to the Air Canada passengers saying that “‘Hey … I am from WestJet and we do things differently. Who wants pizza?”. Facebook postings went nuts! Lucky for Air Canada, most of the commentary was positive for the West Jet pilot as opposed to directly negative for Air Canada.

Air Canada, to their credit, was quick to apologize and recognize the West Jet pilot for his efforts. Silence could have been deadly. Social media is a mine field. Tread carefully.

Have A Voice But Remember Words Matter

Question?By all means, have a voice. Just remember that words matter. Your readers may not have your language as their first language and are interpreting into their context. For example, “I’m going to the park” may translate to “I’m making a trip to the park” in a Latin language. If you’re lucky, your comments translate that well but not always. What if it’s something like “I beat my wife at a game of chess” and it translated to “I played a game of chess with my wife and I beat her”. If English isn’t my first language, I might be concerned you were beating your wife!

Words mean different things to different people. I highly recommend reading The Secret Language of Leadership by Steve Denning. Choose your words carefully but just as important, try to understand how your readers will interpret them.

Make it a great day!

Barry

P.S. What am I thankful for today? I’m thankful for social media. I’m thankful for family. I’m thankful for opportunity. What are you thankful for today?

Testing…Testing…Can you hear me now?

You should always be testing when working with social media. How else can you tell people are hearing your message?

Testing what?

Today, I want to talk about testing links. First, do they work? Second, do they work?!

First, testing your links to see if they work.

HTTP 404 errorHave you ever had that experience where someone posts about a great subject and when you click the link you get an “HTTP 404 Error”, the browser can’t find the page requested? How frustrating is that?!

If it happens once, you may click another post from that person later but if it happens too often, it’s like the little boy who cried wolf. You won’t believe you can trust them and you won’t “hear” anything they have to say again. You may even choose to “unfriend” that person. Are you testing links before you post on social media? All you have to do is open a fresh tab and paste the link you are posting before you put it in your social media communications. Better it fails you than your “listeners”.

Second, testing links to see if they produce traffic?!

You’re finished testing to make sure your link actually goes somewhere. Now, do you know if anyone actually clicked on it?

Google url shortenerI like using Google’s url shortener for this purpose. It’s free and easy to use. There are others with more in depth reporting but that’s for later when you are making enough money to cover your cost. This is a great way to get started. Using Goo.gl, I can tell:

  • how many clicks;
  • what type of device;
  • what operating system;
  • and what countries the clicks are coming from.

When you go to one of these reports, you can see how well that link is working. If you go to your initial goo.gl login page, you will see your list of links with their history. Compare the number of links and look at the types that are getting the most clicks. You can use to identify what your followers pay attention to.

This isn’t to say you should never make posts that don’t get a lot of traction. You need to be honest with yourself and your audience. Just make sure that you can identify what will get attention faster when you want it. When making posts that get the most attention, you need to take the opportunity to direct your audience’s attention where you want it. Do you have something to offer related to the post? Say so and give the opportunity to go there.

So, what should you be testing? Everything! For today, let’s just focus on testing your links. You might want to check out Pure Leverage for great marketing tools and to learn more about things like testing conversion rates, colours, etc.

Make it a great day!

Barry

P.S. What am I thankful for today? I’m thankful for great teachers. I’m thankful for patient partners. I’m thankful for every new day.

What are you thankful for today?

Create Your Own Social Media Graphics On A Low Or No Budget

Many believe graphic design is too difficult and expensive for the average person. Here’s how you keep up with these people who seem to be able to find all these great pictures on social media.

Graphic Design

How many times have you seen a great graphic that has a picture with words on it? How do they do that? By the end of this blog, I hope you will be one of those people posting great graphics, with little to no cost.

Start With A Picture

Image from pixabay.com with text overlay using canva.comWe have all heard the old saying “A picture is worth a thousand words”. Pictures trigger different responses in each of us. It’s nice if you can steer the viewer in the right direction. First, let’s find a picture that we respond to ourselves. The picture itself isn’t the message but should trigger an emotional response that fits with the message you want to convey. You may have some great photos to start with. By using your own, you don’t need to be concerned about copyright. You don’t have any? Not to worry, Pixabay to the rescue!

Pixabay is a collection of thousands, if not millions of graphics. Many people have contributed images that are free to use with no attribution. Go to http://pixabay.com and sign up for a free account. You can become a contributor yourself. Caveat, they have high standards for photo quality. In the meantime, you can download pictures to use as a source to build your own graphic design for your social media activity.

Set Up A Palette

Graphic image of main screen at canva.comThere is a great graphic editing program at http://canva.com where you can upload a graphic or choose from many they offer there. Some of the graphics at Canva are free and some are very economically priced. This means the cost is controlled by you. There are pre-defined palettes for presentations and social media or you can define your own. I find 600×312 pixels works well. You will be presented with a white space to start adding your content.

Canva palettOnce you have your palette size set up, you will see a column on the left where you can start choosing your content. Either select your images from Canva stock or upload your own. Then, choose your effects. Personally, I like to use secondary images to overlay and maybe add some text. When I’m finished, I download the image to my computer to use in blogs and/or social media posts. Canva stores your finished product which you can choose to share to social media directly or download again at a later date. You can also edit your projects on Canva at a later date.

Make It Clickable

Now that you have created your graphic, it’s time to make it clickable to take your peeps where you want them to go. Maybe your blog site? You can use something like Photo Bucket. I don’t because I have Social Pic Redirect as a member of Smart Marketing Coaching through Pure Leverage.

Social Pic RedirectLog into your WordPress site where you installed Social Pic Redirect. Start a new project and upload your photo. Add the link you want it to go to and give a description that will appear on the social media site. Click on “Get shortlink” and copy the link. Paste the link into your social media “what’s happening”. Wait until the image appears and then delete the link, not the image. Post. This works great with Facebook and Google+. Twitter, you will have to upload the photo and put the link you want them to go to in the tweet body. If you use a visible link, I would use goo.gl to shorten the link and allow you to track it.

There you go, you are now a graphic artist!

Make it a great day,

Barry

P.S. What am I thankful for today? I’m thankful for Pure Leverage and all the tools. I’m thankful for the training provided by GVO. I’m thankful for the free opportunity to try out the tools in the Pure Leverage Suite >>>Click here.

What are you thankful for today?