Celebrity: A person who is famous – Merriam Webster
IS IT GOOD FOR BUSINESS?
Naturally, we want to attract as many people as possible to our business. One of the easiest ways appears to be recruiting a celebrity to your cause. People will flock to you because they want to be near a celebrity. But, is it good for business?
Initially, yes, the numbers will jump. People will be clamoring to get on board. Then what? Can they duplicate what you just did? Probably not. Then the business reaches a plateau and now, there is no one knocking on the door any more. Those same people who followed the celebrity become disillusioned and leave. The business stagnates and/or dies.
I saw a business that was largely dependent on the author of a book to draw people and keep them engaged. He was very motivating and a great draw as a speaker. Then he left. A large number of people followed him and this created fear and confusion in the remainder of the group. So much for the celebrity draw!
Near the same time, the company founder, who had become a bit of a celebrity himself, left because he was over 80 and it was his time for himself and family. This effectively left the organization headless and confused. I believe they came close to not being able to recover.
They were lucky that the company was bought by people who specialize in just this kind of situation and they are working to rebuild this great company. But, what if they hadn’t?
BECOME THE “CELEBRITY”
Lead by example. Work on developing yourself into the person you want to attract to your business. Become the celebrity that people want to be around. This way, you are constantly attracting people who will become tomorrow’s leader and they will draw new blood into your circle. As each person duplicates what you did through personal development, you constantly have new circles being created around new celebrities. Through this compounding effect, your organization can’t help but expand.
Promote and support the new celebrity
Here’s the rub. Most celebrities develop a bit of an ego. That’s not actually a bad thing, it helps you protect yourself from jealous people who will constantly try to bring you down. (Read “Do you have crabs?”)
We need to remember to hold the ego in check and be able to identify the next celebrity leader. Then, work to support and promote them. Teach them to do what you did through personal development and help them find the next leader in their group. Developing the next celebrity will actually increase your income!
GET OUT OF THE WAY
Once you have your team in place, teach them to do what you did and then get out of the way! If you are, or used, a celebrity leader, it’s time to create the next ones and set them loose on the world. It’s like the relationship with teenagers. By the time a teenager hits around the age of 14, the job is done. Now the role is one of support.
Your team is like that teenager. They will take the basics that you have taught them and then create their own identity. Every now and then they will stumble and it’s your job to help them become steady again. They don’t need to hear about how you would do it. They need your assistance in doing it their way.
When you lose your celebrity status, done properly, it means you have become very successful.
Make it a great day!
P.S. What am I thankful for today? I’m thankful for great leaders. I’m thankful for great team. I’m thankful for each new person in my life.
(Andy Stanley does a great discussion on becoming the person you want to attract with relation to dating. You can take this message and apply it to becoming the people you want to attract to your business or group. CLICK HERE!)
What are you thankful for today?