But does it tell you what you really want?
I sent out a promo for my GVO Hosting and some commentary about having a web presence. A friend said “thanks for your kind offer but by typing in my name into the net, all my entries show up, eg divorce work, elder entries and (company name) entries”.
Now, think about this. If you are trying to get new business, do you think they will search your name?
When I did a Google search for divorce financial planner, I got a much different result than my friend did with his name. He didn’t show up. I searched “elder financial planner” and didn’t see him in the first three pages. One link that looked like it might be related to him had one of the other consultants in his office and that guy was the fourth person on that list. Knowing the two of them, the guy I had emailed is the more experienced in that particular area. Yet Google gave me the person with the lesser experience.
When Google provides answers to your searches, it is trying to help give you what it THINKS you want. It knows where the computer you are searching from sits and provides what it thinks are services close to you. I wonder if there is any bias to people who are paying for their advertising?
What are you doing to tie your name to what you do on the Internet? If you are not the owner of the company, you may find that the company is more interested in promoting at the top level. We all compete for business. Even internally.
For example, a financial services firm with a few thousand consultants does nothing to promote the individual consultant. Sure, they give them a page. But the company is branding the company, not you.
Have you ever thought about something like a personal blog site? Give enough information in your blogs that Google “sees” the connection and all of a sudden, you may find that when you search “elder financial planner”, your name actually shows up rather than just the company or another umbrella organization like Advocis, Linked In, Facebook or Google+.
Maybe Barry’s GVO Web Hosting is just the tool you need to help you gain that competitive edge. Just maybe.
Will you be the one to float to the top?
Make it a great day!
P.S. What am I thankful for today? I’m thankful for having found GVO Web Hosting. I’m thankful for learning more every day. I’m thankful for friends that respond so that I can improve.
What are you thankful for today?