I knew it! MLM’s and Direct Marketing Companies ARE Cults!

Cult is the root of the word culture.  Multi-level marketing and direct marketing companies all have their own culture and family dynamics.  Yes, I said family.  Therefore, they are cult(ure)s.



Picture of my wife holding my newborn son.Here’s the thing, you were born into one.  Whether your family adheres to certain religious values or just specific societal values, when you put these factors all together, it identifies your particular cult.

As we grow in life, we face choices in direction.  Part of that is deciding where we fit into society.  Some have to make very drastic decisions like minimizing exposure to family because that particular culture is deemed to be a negative influence.  We find others more like ourselves with similar beliefs and value system.  This includes where we live, work and play.

The world is made of a multitude of cults.  We all need to decide which ones we will be a part of.  Being part of a culture gives a sense of security that comes from being surrounded by like minded people that you know, like and trust.



Most of us will be approached many times throughout our lives to join different groups and each will have it’s unique culture.

  • Corporate America (Canada?)
  • Family (Your life partner and their family)
  • Faith (or non-faith)
  • Team (Sports or academic)
  • MLM (Multi-level or direct marketing company)

Picture of cartoon people joining handsThey’re all cults, just different environments in various parts of our lives.  It’s importance to choose carefully as each has the potential to change you in ways you might never have imagined.

Corporate America may drain the life out of you with the demands on your time and lead to early death or make you resent getting out of bed in the morning.  Your life partner influences how you see the world and how you go about giving back to society.  Faith can lead to enriching the lives of your family and those around you.  Being part of a team may teach you how to compromise and MLM’s may lead to such personal growth that it changes you and everyone around you.

Choose carefully!



Just like corporations and churches, MLM’s are cults.  Every business has it’s unique culture.  Each has it’s unique value proposition, social structure, educational system and economic model.  Find one that fits with who you are and who you want to become.  Participating in this business model will change you, it’s inevitable.  

By Nicole Shapiro

By Nicole Shapiro

As in every area of your life, there will be individuals who will try to hold you back but unlike many other businesses, there will be more people who will help you to learn and grow.  

Find the group and opportunity who reflect who you want to become and join in that culture.  You may need to try a few different ones before you find the one that fits the best.  Much like dating until you meet that special person that makes you whole.

Some will try to tell you that you can’t be part of their group unless you commit to only working with them and no one else.

 Run as fast as you can!  They will try to dominate and control you rather than supporting your growth.  You likely won’t be able to mix the groups together because of competing values but you can participate in each on their own because you have found where they fit in your culture.

It’s up to you to define who you are and want to become.  When and if you decide to join one group exclusively, let it be your choice.  Not theirs.


Make it a great day!


P.S.  What am I thankful for today?  I’m thankful for opportunity.  I’m thankful for friends.  I’m thankful for free speech.

What are you thankful for today?