JOB SEARCH IN THE PAST
When I was first entering the workforce, job search was very different than it is today. In the 1970’s pretty much all you had to do was knock on an employer’s door and introduce yourself. You still needed a decent resume but for the most part, if you were able bodied, there was work to be had. It was an employee’s market. Wages were decent, good benefits, etc. simply because there was a greater supply of jobs than there were people to fill them.
Then, the 1980’s came. Job search became more work. The supply of jobs started to shrink and employers could be a little more selective in their hiring practice. The employee now had to learn to market their skills more effectively. You could no longer just show up, you had to convince the employer why you were better than the next person. Networking and effective resume writing became critical to your success.
JOB SEARCH IN THE NEW MILLENIUM
The new millenium has brought a much faster paced society and the job search landscape has morphed into something none of us ever expected. Employers now have access to worldwide resources to find the ideal candidate for their particular opportunity. No longer is it a job search, it’s more like dating. Both the employer and the employee do their best to make themselves attractive to the other. Because it’s a world economy these days, you can’t expect to just walk up and knock on the door. It’s all attraction marketing today.
Heather Struck did a great piece called “Job Search 2.0 How to tweet, blog and network your way to a new job”. In her article, she emphasizes the importance of branding yourself. Businesses have been aware of the importance of branding for many years and they achieved that through things like advertising and involvement in public services like raising funds for charities. Who would have ever thought we would need to learn marketing skills at such a level to sell ourselves to prospective employers?
In today’s world, we need to be very aware of our public persona. When employers are considering hiring someone, it’s not uncommon for them to search you out on Twitter, Linked-In, Facebook or Google. How aware are you of your “attractiveness” on the Internet? What message are you sending and how are you sending it?
TAKE CONTROL AND RESPONSIBILITY
People ask “Why would I need my own website or blog?”. You may not be selling a product or service for someone else, but most of us change jobs after a few years and when that happens, we have to sell ourselves all over again. By having your own domain and maintaining a blog, you become much easier to find and have more control over what is happening with your content. Once something is “out there”, there isn’t anything you can do to make it disappear but by having your own domain, you can at least make sure you show up earlier in the search.
Get out there and develop your brand. Let people know who you are but be aware of just how much you tell them. Job search is like a giant dating game and you need to make yourself more attractive than the next person. Even dating today has become more likely to begin on line. Plenty of Fish and Match.com are just two that come immediately to mind. You need to decide if and how you will be found and what impression you want to give.
Once you have your prospect`s attention, you need to take some time to build a relationship. That’s where a personal blog, Twitter, Facebook and the others come in. Know how you want to be seen and make sure that you are sending the right signals to attract the attention you want. This doesn’t eliminate the need for a job search. The employer is doing the same as you in sending signals to attract the people they are looking for. It’s like a worldwide dance. Who’s the best partner for you?
Good luck with your job search. Now, get out there and strut your stuff!
Make it a great day!
P.S. What am I thankful for today? I’m thankful for the amazing tools we have available today. I’m thankful for the new people I meet. I’m thankful for the birds chirping as the sun rises.
What are you thankful for today?