Why do looks matter?
First impressions. When we meet someone, the first thing that happens is that they literally see us. We haven’t had a chance to utter a word and yet people are already making a decision on whether or not to continue with the interchange. Some people are superficial and will make an immediate decision on whether or not they “like” us. Others will wait for some exchange of words before adding that information to the visual information being used for assessment.
Looks matter but this doesn’t mean that you have to be the most handsome or prettiest person. You will be to the people that matter if you always put your best face forward. Hair and teeth clean and brushed. Clothes neat and appearance tidy. Coordinated wardrobe. Those are some of the things that matter more than your physical attributes because you have control over those and how you present yourself is a reflection of how you think. That matters.
You won’t appeal to everyone and that’s OK! Focus on who you want to spend time with. Be appealing to them because that’s who matters. If your prospect doesn’t like to be around sloppy people, don’t be sloppy. The thing to remember is that you need to be appealing while still being true to yourself. Don’t be someone you’re not.
How does this apply to business?
People like to deal with those they know, like and trust. In order to gain their attention, you have to appeal to them. Not everything is about looks but, looks matter because they are likely to see you before they ever get a chance to hear you.
Signage, location, web site. These are all part of your “look”. Think about yourself the first time you hit a web site. If there isn’t something that catches your eye when you first land there, how likely is it you will look any further? Don’t worry about what YOU think looks good. Figure out what looks good to your prospect, that’s where looks matter most in business. Be attractive so that your prospects will take the time to get to know, like and trust you.
Define your look and then get out there!
Now that you understand why looks matter, define your look and then get out there in front of people. Join networking groups. Let people you deal with every day get to know you by being in front of them and participating. Make sure your web site is appealing and spread your message. Pure Leverage and GVO Marketing tools are a great way to get started with that!
Become who you want to be.
We can all change our look. Personal development should be part of your ongoing education strategy. Read. Attend seminars. Associate with the people you want to be like. But, never lose sight of yourself by trying to be someone else. You will change just by learning. Do you realize that reading just 10 pages a day can change your life? Don’t think you have time to read? Take a book to the bathroom! Reading 10 pages a day adds up to about 12-15 books a year. Make what you choose to read count. I would start with Jeff Olson’s “The Slight Edge“.
Make it a great day!
What are you thankful for today?