Why do I need a blog?

Your blog is good for the soul and maybe the pocket book!

Why blog?

  • Organizes your thoughts.
  • Provides clarity.
  • Opens dialogue.
  • Attracts people to your business or organization.

Organize your thoughts

I call this blog site “Thinking Out Loud”.  This is where I share thoughts, ideas and concepts.  For selfish purposes, this allows me to ruminate about a subject and as the blog develops, my thoughts start to become clear and take a form that I hope will start a conversation.  When I blog, I often learn from or about myself in the process and take that into my day.

Be careful when choosing a topic.  In the famous words of Earl Nightingale, “We become what we think about most often”.

Make your blogs positive in nature and your day will follow.  Blog about negativity and your day will likely be just that, negative.

Who do you want following you?  Positive or negative people?

Strangest Secret In The World – Earl Nightingale from Paulie Ciara on Vimeo.

Over a half-century ago, Earl Nightingale complied an audio series, “The Strangest Secret In The World.”

50 years later, this remains one of the most powerful and influential messages ever recorded, and continues to transform the lives of everyone who hears and heeds it.


provides clarity

By the time I reach the end of my blog, the particular topic has become much less confusing to myself.  It’s kind of like talking to a therapist.  Have you ever noticed a therapist doesn’t actually say much but you seem to have talked yourself through an issue and things are so much better when you are done?  In the process, you just may help someone else find clarity for themselves.

opens dialogue

conferencingPosting a blog invites people to either share their thoughts with you or they will take that information and start a dialogue with someone they know.  Whether people agree with your thoughts or not really doesn’t matter.  Use your blog to start the conversation and see where it ends up.  Share your thoughts.  Open your mind to learning from the response.


Attracts people to your business or organization

banner_155Think about your own social media habits.  Who do you follow and why?

My guess is that you saw an interesting picture or read someone’s words that resonated with you.  I’ll bet you periodically check for new posts.

When you visit one of those sites, there is a good chance that there are items on the side columns that are connected to their business.  One of these days, there is a likelihood that you will click one of those just to see what it is that they do.  This is known as attraction marketing.

Whatever you do, don’t click on the monkey!

For some, blogging is a way to organize thoughts and clear the mind.  For others, it’s to start a conversation.  Businesses need to create content to attract potential clients.

With the world economy today, your client could be half way across the world and you can’t just knock on the door.  There are so many rules around phoning and door knocking these days, you have to be creative in getting attention.  Push marketing is dead.

Become the person you want to attract and let people get to know you through your blog.  You may be reaching out to people with similar interests in order to meet like minded friends.  You may be reaching out to attract new volunteers to your organization.  Your blog is a great way for people to get to know, like and trust you.

Make it a great day!


P.S.  What am I thankful for today?  I’m thankful I have a winter coat!  I’m thankful for open minded people.  I’m thankful for new opportunities to learn.

What are you thankful for today?


Would you like your own blog?