WordPress Makes Web/Blog Design Easy!

WordPress makes designing your website or blog easy and is quickly becoming the dominant content manager on the internet. It’s used by companies like large news publishers and as a result, there is a lot of third party support supplying plugins.

WordPress On A Self Hosted Site

WordPress is easy to install and easy to use!


Although you can find places to have a “free” website or blog, I recommend self hosting using the WordPress Content Management System (CMS). This way you truly control all content. For example, when you have a site with another provider, you are subject to their terms of use and they can arbitrarily remove or block content. Always read their terms!!! By self hosting, you set the terms. Keep in mind, this doesn’t exclude you from common sense, legal requirements and liabilities.

For a self hosted site, you will need a domain and a web host. Pureleverage and Global Virtual Opportunities (GVO) make it really easy! Pureleverage has the basic site set up for you and you can modify. With a GVO hosting account, you can have multiple domains and WordPress installations to keep your different businesses or hobbies separate. You might even want a combination of Pureleverage and GVO depending on your business needs! Just as an aside, they both have business opportunities.

Using GVO hosting, a self hosted WordPress site is really easy to install and not really that difficult to set up. There are many templates and plugins included and they are easily activated within the WordPress dashboard.

WordPress Installation

First you need to log into your control panel. With GVO, it would be Cpanel. Once you log in, go to the Softaculous section and look for the WordPress icon.


This is where you click to start the installation. Once you are on the installation page, it’s pretty much intuitive. Fill in the blanks. Some things to think about before you start the installation are:

  • whether it will be the primary site or secondary,
  • what will you call it,
  • will it be multi site (visit Exclusive Vogue Networking for an example),
  • what do you want it to look like (I recommend Graphene. Visit barryclermont.com for a sample)

WordPress Installation

The reason I recommend Graphene is its simple clean design and responsiveness. It automatically adjusts to present well whether you are using a computer, tablet or smart phone.

WordPress Plugins

Now that you have installed WordPress, you need to decide what plugins to add. Plugins are add-ons that provide further functionality to your site. Here is my list of preferred plugins.

  • BulletProof Security
  • Social Media Feather
  • Tiny MCE Advanced
  • WP Super Cache
  • Yoast SEO

BulletProof Security provides some spam protection, helps block hackers and includes a backup option. Social Media Feather give you those icons people can click to go to your social media sites or automate their posting your blog to their own social media sites. Tiny MCE Advanced provides extra editing functionality when you are creating your blogs. WP Super Cache helps speed up loading your site pages and Yoast SEO helps make sure your posts and pages are found.

WordPress Makes Blogging and Web Design Easy!

WordPressDon’t let the thought of putting your business online scare you. If you can create a document using a word processor, you can create a website and/or blog using WordPress. There are numerous YouTube videos and web sites that can walk you through the process.

Alternatively, there are many service providers out there that can look after it for you. Just make sure they are willing to take a little time to show you the basics so you can make changes afterward.


Make it a great Day!


P.S. What am I thankful for today? I’m thankful for WordPress, GVO and the Internet! What are you thankful for today?

Blog site: Why everyone should have their own.

You should have your own blog site and it should be self hosted. Blogging is a great way to sort your thoughts and mobilize knowledge. Self hosting maintains control of your digital assets.

Blog Site

logo for barryclermont.comYour blog site should reflect your personality. No, it’s not a place to vent and barf your garbage all over everyone. Yes, there are those who do that.This should be where you let people get to know you in a positive way. It’s no different than meeting people in person. If you always wear a frown and complain, why would I come back?

Self hosted blog sites allow you to maintain control over your content. Only you can take down content if you decide it was not your intended message. Yes, you are liable for what you say and there are times when you may want to make changes, but you won’t have your “free blog site” provider deciding for you. Is anything ever really free? You just gave them your content and agreed to allow them to use you for advertising purposes. That could actually be a great cost.

Thinking Out Loud

Question?My blog sites are where I do my best thinking out loud. Most blogs are triggered by something I read, saw or heard. The best content often comes from learning experiences like webinars or live seminars. For example, Smart Marketing Coaching, available through Pure Leverage, does regular webinars on business building. One of them triggered my blog on creating graphics for your blog or social media posts.

The process of creating a blog, for me, drives the information in deeper. It’s kind of like the old “Read, Write, Repeat”. The research part usually involves reading to find support for what you want to say. Writing the blog helps to clarify your thoughts and involves you repeating what you learned.

By leaving the comments option live, you give others the opportunity to challenge your ideas and gives you the chance to learn even more. Always have sharing buttons so that your knowledge can be mobilized. Your network will grow exponentially over time creating wonderful new friends along the way.

Digital Assets

Your blogs, pictures and videos are all digital assets. They have value to you and we believe they have value to others. 

For example, I created this video to use on my sites. Because it is a testimonial that promotes a product, some sites may not allow you to include it in your blog. Also, check the terms for those sites and you may be giving them permission to re-use your content. That can’t happen when you have a self hosted blog and own the domain.

Video producer

(Learn more about a #LegalSavingsPlan at http://deniseclermont.com)

If you don’t own and control your domain, someone else does. Do you want them to take advantage of your assets?

Put yourself out there. Your blog may very well lead to your next job or business opportunity.

Make it a great day,


P.S. What am I thankful for today? I’m thankful for Smart Marketing Coaching. I’m thankful you took the time to read this. I’m thankful for the opportunity to learn and grow.

What are you thankful for today?

Video and Email – Join the big leagues!

Video email isn’t just for big companies.  There is no reason you can’t join the big leagues!


Why Video Email?

Communicating a message in the body of an email can be challenging at best.  Too many words and they just hit delete.  Not enough words and they don’t understand our message.   Besides, a text email is so impersonal.  How do you get people to hear your message?


Talk to them!  Let them look you in the eye!


The Pure Leverage Suite of Tools takes your communication to the next level.  You can create an email that links directly to your message.  With the click of a few buttons and a couple of minutes with your webcam, you can speak directly with your customer or prospect.


What could you use video for?

        • Constant contact with your clients.
        • Letting your prospects see who they are dealing with.
        • Client and prospect tutorials.

 Whether you want to demonstrate a product or teach your clients how to use it, video can save a lot of time and money for all involved.  Using the Pure Leverage suite, you can send video email directly to your clients.  With GVO’s video producer, you can record or upload video to your hosting account and use embed codes on your site to have the video directly in your blog.  For example, in the video below I talk about how my wife’s business to help people understand how the service works.


(The video says it rolls to another site because it was recorded for a different blog.  This is for demonstration and doesn’t roll over.  Click below the picture if you are interested in where it was going.)


animated arrow right

Click here to learn more about her legal services plans.  


Look me in the eye!

Statistically, the majority of people respond to images.  Including video allows people to get a sense of who you are.  


We all make a decision in the first few seconds whether or not we want to waste our time with someone. Making effective use of video allows you to get their attention.  From there, it’s up to you to get the message across.  By including video and text, you are appealing to more than one the senses and are more likely to get your message across.  You might even want to incorporate video conferencing into your communications strategy.    



Even the newspapers are embedding video in their online articles these days.  Their pages look suspiciously like WordPress, the engine used to produce the Pure Leverage sites and my blog site!


Make it a great day,




P.S.  What am I thankful for today?  I’m thankful for the Internet.  I’m thankful for social media.  I’m thankful for affordable tools!


What are you thankful for today?

Why do I need a blog?

Your blog is good for the soul and maybe the pocket book!

Why blog?

  • Organizes your thoughts.
  • Provides clarity.
  • Opens dialogue.
  • Attracts people to your business or organization.

Organize your thoughts

I call this blog site “Thinking Out Loud”.  This is where I share thoughts, ideas and concepts.  For selfish purposes, this allows me to ruminate about a subject and as the blog develops, my thoughts start to become clear and take a form that I hope will start a conversation.  When I blog, I often learn from or about myself in the process and take that into my day.

Be careful when choosing a topic.  In the famous words of Earl Nightingale, “We become what we think about most often”.

Make your blogs positive in nature and your day will follow.  Blog about negativity and your day will likely be just that, negative.

Who do you want following you?  Positive or negative people?

Strangest Secret In The World – Earl Nightingale from Paulie Ciara on Vimeo.

Over a half-century ago, Earl Nightingale complied an audio series, “The Strangest Secret In The World.”

50 years later, this remains one of the most powerful and influential messages ever recorded, and continues to transform the lives of everyone who hears and heeds it.


provides clarity

By the time I reach the end of my blog, the particular topic has become much less confusing to myself.  It’s kind of like talking to a therapist.  Have you ever noticed a therapist doesn’t actually say much but you seem to have talked yourself through an issue and things are so much better when you are done?  In the process, you just may help someone else find clarity for themselves.

opens dialogue

conferencingPosting a blog invites people to either share their thoughts with you or they will take that information and start a dialogue with someone they know.  Whether people agree with your thoughts or not really doesn’t matter.  Use your blog to start the conversation and see where it ends up.  Share your thoughts.  Open your mind to learning from the response.


Attracts people to your business or organization

banner_155Think about your own social media habits.  Who do you follow and why?

My guess is that you saw an interesting picture or read someone’s words that resonated with you.  I’ll bet you periodically check for new posts.

When you visit one of those sites, there is a good chance that there are items on the side columns that are connected to their business.  One of these days, there is a likelihood that you will click one of those just to see what it is that they do.  This is known as attraction marketing.

Whatever you do, don’t click on the monkey!

For some, blogging is a way to organize thoughts and clear the mind.  For others, it’s to start a conversation.  Businesses need to create content to attract potential clients.

With the world economy today, your client could be half way across the world and you can’t just knock on the door.  There are so many rules around phoning and door knocking these days, you have to be creative in getting attention.  Push marketing is dead.

Become the person you want to attract and let people get to know you through your blog.  You may be reaching out to people with similar interests in order to meet like minded friends.  You may be reaching out to attract new volunteers to your organization.  Your blog is a great way for people to get to know, like and trust you.

Make it a great day!


P.S.  What am I thankful for today?  I’m thankful I have a winter coat!  I’m thankful for open minded people.  I’m thankful for new opportunities to learn.

What are you thankful for today?


Would you like your own blog?


Job Search has really changed over the years.


When I was first entering the workforce, job search was very different than it is today.  In the 1970’s pretty much all you had to do was knock on an employer’s door and introduce yourself.  You still needed a decent resume but for the most part, if you were able bodied, there was work to be had.  It was an employee’s market.  Wages were decent, good benefits, etc. simply because there was a greater supply of jobs than there were people to fill them.


Then, the 1980’s came.  Job search became more work.  The supply of jobs started to shrink and employers could be a little more selective in their hiring practice.  The employee now had to learn to market their skills more effectively.  You could no longer just show up, you had to convince the employer why you were better than the next person.  Networking and effective resume writing became critical to your success.



The new millenium has brought a much faster paced society and the job search landscape has morphed into something none of us ever expected.  Employers now have access to worldwide resources to find the ideal candidate for their particular opportunity.  No longer is it a job search, it’s more like dating.  Both the employer and the employee do their best to make themselves attractive to the other.  Because it’s a world economy these days, you can’t expect to just walk up and knock on the door.  It’s all attraction marketing today.


Heather Struck did a great piece called “Job Search 2.0 How to tweet, blog and network your way to a new job”.  In her article, she emphasizes the importance of branding yourself.  Businesses have been aware of the importance of branding for many years and they achieved that through things like advertising and involvement in public services like raising funds for charities.  Who would have ever thought we would need to learn marketing skills at such a level to sell ourselves to prospective employers?


In today’s world, we need to be very aware of our public persona.  When employers are considering hiring someone, it’s not uncommon for them to search you out on Twitter, Linked-In, Facebook or Google.  How aware are you of your “attractiveness” on the Internet?  What message are you sending and how are you sending it?



People ask “Why would I need my own website or blog?”.  You may not be selling a product or service for someone else, but most of us change jobs after a few years and when that happens, we have to sell ourselves all over again.  By having your own domain and maintaining a blog, you become much easier to find and have more control over what is happening with your content.  Once something is “out there”, there isn’t anything you can do to make it disappear but by having your own domain, you can at least make sure you show up earlier in the search.


Get out there and develop your brand.  Let people know who you are but be aware of just how much you tell them.  Job search is like a giant dating game and you need to make yourself more attractive than the next person.  Even dating today has become more likely to begin on line.  Plenty of Fish and Match.com are just two that come immediately to mind.  You need to decide if and how you will be found and what impression you want to give.


Once you have your prospect`s attention, you need to take some time to build a relationship.  That’s where a personal blog, Twitter, Facebook and the others come in.  Know how you want to be seen and make sure that you are sending the right signals to attract the attention you want.  This doesn’t eliminate the need for a job search.  The employer is doing the same as you in sending signals to attract the people they are looking for.  It’s like a worldwide dance.  Who’s the best partner for you?


Good luck with your job search.  Now, get out there and strut your stuff!


Job search by Barry Clermont

Thinking out loud.


Make it a great day!




P.S.  What am I thankful for today?  I’m thankful for the amazing tools we have available today.  I’m thankful for the new people I meet.  I’m thankful for the birds chirping as the sun rises.


What are you thankful for today?