When you decide to market a product or service and they give you your own website, is the domain really yours?
Your website is what you see when you enter the address in a browser. For example www.YOURNAME.companyname.com
Up comes a wonderful site with information all about the company you represent and their products and services. Very professional and should bring you business, right? Now, what if someone decides to remove your name from the address and it goes to the corporate site to see what’s different? There may or may not be a difference except that now all the links go directly to corporate. They make a decision to buy and click a corporate link. They are no longer on your site and the sale is gone. Corporate has no idea how the person got there and sends the referral to someone else. You have done all the promotional work for someone else’s benefit.
The DOMAIN, or dot com part, has nothing to do with you. It’s owned and operated by corporate.
A domain is like a container. It holds your website and all of your data. Think about this container like it is a store where you send people to buy your products and services. When you decide to represent a company and their products, you want people to buy from your store, not go directly to your suppliers.
For example, one of our “stores” is http://deniseclermont.com. We made a decision to sell a single service from that “store”.
We don’t anticipate ever stopping the sale of that service so it’s unlikely you will ever see anything else there but, it could happen. If we directed you to the corporate domain and made a change in product offering, we would lose you. Is that what you want to happen to your prospects?
In our case, the company has over 40 years history but I have family and friends who have had their chosen product disappear and when they shifted to something different, they had to start all over. In some cases, that was the end of their business.
Another reason for your own domain is the ability to add sub domains to target your offerings in a particular area. Your product or services may have more than one category and it’s confusing when someone comes to the corporate landing page and doesn’t know where to go. With sub domains, you can be specific with your prospect.
For example, we have an offering specifically for small business.
- http://biz.deniseclermont.com will take you directly to the business plans.
- http://group.deniseclermont.com will take you to something you can offer to employees as a benefit, helping with employee retention.
- http://idt.deniseclermont.com takes you to our Identity Theft plans.
- http://opportunity.deniseclermont.com takes you the business opportunity.
This way, there is no confusion about your intent. Either there is a specific point to your conversation and no confusion about what you want them to consider. When you send them to a landing page with too many offerings you may be confusing your prospect. A confused mind does nothing.
Is There A Learning Curve?
You will need to learn how to set up your control panel and then decide whether it’s just to redirect to corporate sites or you want to be blogging as well. For example, I also have a blog at http://barryclermont.com. I didn’t need another hosting package because I purchased on that gives me as many domains as I want so that I can provide for my teams.
Make sure you choose a domain hosting company that will teach you how to use their tools. The reason I chose GVO is that it’s a one stop shop. All the tools you need to market on the internet in one place for less than the cost of an auto-responder from most other providers and they have online videos as well as live training included.
Search my name, Barry Clermont, and see what you find? Who will I find when I search your name? The decision is yours.
Make it a great day!
P.S. What am I thankful for today? I’m thankful my wife found GVO for me. I’m thankful I found LegalShield for her! I’m thankful I live in Canada where we are free to grow.
What are you thankful for today?