I saw a great infographic on Google+ recently breaking down the numbers for the major social media sites like Facebook and Google+. You really need to be active on both (And then some!). Although many people cross over, we look for different things from the two.
- Profile page
- Pages (Google+) or Fan Pages (Facebook)
- Share content from other sources
- Upload graphics and video
- Groups (Facebook) and Circles (Google+)
- Privacy controls
- Customize headers
Both Facebook and Google+ are great places to get to know people. At least superficially, as much as we can know someone without physically meeting. Profile walls on both are where we should post more personal things. Thoughts about family, work etc.
Pages are where we strive to promote business or community groups. Family isn’t really interested in seeing posts on social media marketing or whatever widget or service you sell. They see you at least semi-regularly and have the opportunity to ask about that stuff.
Make sure you don’t flood your family with business promotion and don’t flood your professional and business contacts with pictures of your cat. I swear if I see one more cat, I’ll cough up a fur ball! I have admit it’s hard not to flood the channel with pictures of my granddaughter.
- Hangouts (Google+)
- Privacy controls
- Upload Video
The differences between Google+ and Facebook are few and yet very major.
Facebook users tend to be more focused on socializing like they would at a party. I have a personal bias but believe that most Facebook users are more worried about their cats than their business. Conversely, most Google+ users are focused on a specialty. Subjects really vary. Social Media, Photography, music and so on. As a result it’s easier and more acceptable to work on B2B or B2C without offending.
Hangouts is a space where you can conference in real time via video. Similar in nature to Skype for example but much easier to use. The added benefit using Google Hangouts is that you can record your video session for playback at a later time. This is easy to use because of the integration with Youtube. Go to Google+ and look up Wade Harman. He does some great stuff about effective use of social media and graphics tools.
Did you know that each Google+ post is an individual page that you can share a link directly to? You can virtually create a blog post and then share the page directly.
What I find most convenient, when posting, is the ability to add to a group easily and control who sees what. If you don’t choose “Public” and exclude the others you don’t want to see a post, only your target Circles will see your post. Just remember which page you are acting as when you decide to go public. It’s only public for that page and doesn’t post publicly to your profile page.
WHICH WILL YOU CHOOSE?
I would recommend both and then more. No matter what your area of interest is, I would consider Facebook, Google+ and Twitter to be staples today. Kind of like bread, milk and butter in the grocery industry. If you don’t have those in stock, you might as well close the doors.
Understand your target audience, your product or service and then develop a strategy to get your message out there. I would highly recommend reading “The Power of Real-Time Social Media Marketing” by Beverly Macy and Tery Thompson. You sill find some great examples of private industry as well as government agencies (see Orange County Transportation Authority, Ted Nguyen) who have been very successful with social media.
Now get out there and win friends and influence people!
Make it a great day,
P.S. What am I thankful for today? I’m thankful for social media. I’m thankful for open minds. I’m thankful every day I’m on the top side of the daisies!
What are you thankful for today?