What a Twit(ter)!

Is it a tweet or a twit? Sometimes a twit tweets and it’s important to recognize the time to stay out of the fray.

 

DANGER! WILL ROBINSON, DANGER!

(Some of you may be old enough to get that!)

 

soccerplayerI remember when I was managing my daughter’s soccer team that parents would come to me complaining about something that occurred and they took issue with. My advice to them was always to wait 24 hours and if they still felt the same way, call me and I would get involved. In most cases, there was no call. The issue was simply because of the passion of the moment. (You realize us futbol people are a little crazy?!)

 

Social media is much the same. Communication is very fast and furious. Sometimes people “open their mouths” before they think and there’s no taking it back.

 

In soccer, part of the game is baiting your opponents so that they draw a penalty. I always told my kids to be careful. It’s not the action that gets caught but the reaction. Social media is like a championship futbol match. Fast and furious, passionate and unforgiving.

 

In the Twittersphere, someone may ask a fairly innocuous question and then some twit tweets an inflammatory reponse. The conversation rages and starts to cross over to the other channels. Now comments start to fly and the original intent of the communication is lost in the mayhem. All you can hear is noise.

 

Then, there are the watchers.

3D-Women-Search-03I believe that only a small number of people actually comment. It’s the watchers you need to care more about. They don’t usually say much but when they do, people listen. If they never understood the intended message, their voice amplifies bad information to the point you can’t reign it back in.

 

When you see someone has misinterpreted your message, either refrain from taking the bait or, if you feel you must, take the conversation off line.

 

Be careful out there!

 

 

Make it a great day,

 

Barry

 

P.S. What am I thankful for today? I’m thankful for the time spent helping the Barrie Soccer Club get Spiritfest started 11 years ago. I’m thankful for the rewards of community involvement. I’m thankful for spring!

 

What are you thankful for today?

Facebook or Google+ ? Both, for different reasons.

I saw a great infographic on Google+ recently breaking down the numbers for the major social media sites like Facebook and Google+. You really need to be active on both (And then some!). Although many people cross over, we look for different things from the two.

 

SIMILARITIES

  • Profile page
  • Pages (Google+) or Fan Pages (Facebook)
  • Share content from other sources
  • Upload graphics and video
  • Groups (Facebook) and Circles (Google+)
  • Privacy controls
  • Customize headers

 

brettandamiyaBoth Facebook and Google+ are great places to get to know people. At least superficially, as much as we can know someone without physically meeting. Profile walls on both are where we should post more personal things. Thoughts about family, work etc.

 

Pages are where we strive to promote business or community groups. Family isn’t really interested in seeing posts on social media marketing or whatever widget or service you sell. They see you at least semi-regularly and have the opportunity to ask about that stuff.

 

Make sure you don’t flood your family with business promotion and don’t flood your professional and business contacts with pictures of your cat. I swear if I see one more cat, I’ll cough up a fur ball! I have admit it’s hard not to flood the channel with pictures of my granddaughter.

 

 

DIFFERENCES

  • Focus
  • Hangouts (Google+)
  • Posts
  • Privacy controls
  • Upload Video

The differences between Google+ and Facebook are few and yet very major.

 

Facebook users tend to be more focused on socializing like they would at a party. I have a personal bias but believe that most Facebook users are more worried about their cats than their business. Conversely, most Google+ users are focused on a specialty. Subjects really vary. Social Media, Photography, music and so on. As a result it’s easier and more acceptable to work on B2B or B2C without offending.

 

Google_Plus_logoHangouts is a space where you can conference in real time via video. Similar in nature to Skype for example but much easier to use. The added benefit using Google Hangouts is that you can record your video session for playback at a later time. This is easy to use because of the integration with Youtube. Go to Google+ and look up Wade Harman. He does some great stuff about effective use of social media and graphics tools.

 

 

Did you know that each Google+ post is an individual page that you can share a link directly to? You can virtually create a blog post and then share the page directly.

 

What I find most convenient, when posting, is the ability to add to a group easily and control who sees what. If you don’t choose “Public” and exclude the others you don’t want to see a post, only your target Circles will see your post. Just remember which page you are acting as when you decide to go public. It’s only public for that page and doesn’t post publicly to your profile page.

 

WHICH WILL YOU CHOOSE?

I would recommend both and then more. No matter what your area of interest is, I would consider Facebook, Google+ and Twitter to be staples today. Kind of like bread, milk and butter in the grocery industry. If you don’t have those in stock, you might as well close the doors.

 

Understand your target audience, your product or service and then develop a strategy to get your message out there. I would highly recommend reading “The Power of Real-Time Social Media Marketing” by Beverly Macy and Tery Thompson. You sill find some great examples of private industry as well as government agencies (see Orange County Transportation Authority, Ted Nguyen) who have been very successful with social media.

 

Now get out there and win friends and influence people!

 

Make it a great day,

 

Barry

 

P.S. What am I thankful for today? I’m thankful for social media. I’m thankful for open minds. I’m thankful every day I’m on the top side of the daisies!

 

What are you thankful for today?

 

Social Media Can Be A Mine Field, Tread Softly!

SOCIAL MEDIA CAN BE A MINE FIELD!

1196px-Facebook_like_thumbThese days, you need to have a social media presence.

Not too long ago, many older people were saying they had no interest in being online.  At the time, I believe it’s because the learning curve was too steep.  Between Microsoft, Apple and all the software developers, they have made computers pretty intuitive and easy to use.  Now Grandma and Grandpa are on Facebook!

 

Make sure you are aware of the risks.  Now you have family and friends watching.  Business associates and friends want to see what you are doing and even strangers have voyeuristic tendencies.  This is a double edged sword.  It’s wonderful to be able to update everyone on your activities and share your thoughts.  By the same token, you always need to remember that your life is on display for all to see. Continue reading

Social Media Marketing is mainstream!

Not so long ago, Social Media Marketing was something “those” people did.  Mostly direct sellers and network marketers.  As usual, they were just ahead of the curve.

Social Media

Choices abound these days.  Facebook, Youtube and even LinkedIn have become major marketing spaces.  I know very few people these days that aren’t on Facebook at least once a day.  My adult kids call it “creeping”, going to visit the pages of friends for updates. I call it smart attraction marketing.  Between Facebook, Twitter and others, this is the main form of communication for Millennials.

Facebook Fan Pages

There was a time when you needed to have a web page.  I believe you still do but I have to say, you really need a Facebook Fan Page.  This helps you to keep your business a little separate from your personal stuff.  Share useful content with your audience to take advantage of what is called attraction marketing.  Give people reason to want to start a relationship with you.

Interpretation and social media. Your filters make all the difference.

What is your interpretation?

Trish Ross from Dominion Stores 1979Write a story, ask 10 people for their interpretation and I would bet you get 10 different results!  Why do you think researchers do “blind studies”?  They know there will be different results and are looking for commonalities.

When faced with a particular situation or challenge, you are applying your personal filters before making an interpretation and deciding on how you will react.  You won’t be wrong.  But, you may not be reacting the way the person sharing information intended.  Be careful not to judge “lest ye be judged”!  Rather than applying only your filters, put yourself in the shoes of the person sending the message.  What is their personal dynamic?  Thinking that through, what do you think their interpretation may be?

What is your interpretation now?  Did it change?

(eg. In the picture above, you might think this boy and girl were dating and visiting family at Christmas.  He was dating someone else at the time and she took the picture!)

What are filters?

Think about coffee filters.  There are different types.  Bleached versus unbleached.  Thicker and thinner, and so on.  Using a different filter will affect the end result.  Look at metal filters versus paper filters.  When you use a very fine grind and a metal filter, there is a higher likelihood of sediment in a pot of coffee than if you used a really dense paper filter.  With the paper filter, the coffee actually brews longer and fewer coffee grounds pass through.  The result changed because of filters.  There is a different taste or “interpretation” of the coffee.

For most of us, the filters are things like ethnicity, social status or sometimes, just the hormones that are raging that day.  Tell a teenager and a 40 plus the exact same thing and I would venture to say there will be very different interpretations of your message.  Their filters are life experience based on what they have been exposed to by that time and the effects of hormonal activity!

Social Media and interpretation.

When using social media, who is responsible for interpretation?  Ultimately, you are.

The person posting has no idea who you are or what your life experience is.  They can’t anticipate what your day has been like or what life has thrown at you.  The post you are reading may have nothing to do with you but for some reason, you feel it is about you personally.  Places like Facebook and Google Circles have such a great reach that you can’t help but have a very large cross section of readers.

For writers, by all means try to anticipate how your message will be received.  But, when it comes to your personal stuff, don’t be fake.  Share your feelings and accept that sometimes, others will assume it’s about them and become upset.  They are applying their filters, not yours, and have no way of knowing what your filters are.  If you can’t accept that others will sometimes have a different interpretation, then don’t get involved in Social Media.

Conversely, take responsibility for your own feelings and reactions.  Anyone who tells you they have no control is full of beans.  They just don’t want to be responsible for their interpretations!

Make it a great day!

Barry

P.S.  What am I thankful for today?  I’m thankful for Social Media, it’s like a giant public diary.  I’m thankful for our differences.  I’m thankful for the circle of life.

What are you thankful for today?