Are you armed and ready to shoot? (Pictures, that is!)

You should always be armed with a camera and ready to shoot!

Why should you be armed with a camera?

Fiery sunset and quote.

First, this helps you to be focused on how beautiful life really is. This can change your whole day and over time, your life perspective.

You never know when you will be awed by something beautiful.  Usually when you least expect it.  For example, I was driving home from visiting family and had to stop the car on the side of the highway because of this amazing sight.

The next day, I was able to find a quote that seemed to work with the photo, added one of my web site addresses for passive marketing purposes and upload it to my social media sites.

 

What should You take pictures of?

Whatever catches your eye!

Man-With-Question-06You will probably delete most of the pictures but I would suggest keeping a folder for anything that “speaks to you”.  This way, you can reach back to those pictures for ideas on those days when you are struggling for blog material or looking for something to jazz up a presentation or web site.  I highly recommend using Canva so that you can save your projects where you can reach them on a whim and re-purpose your work quickly and easily.

 

 Who cares?

Sunset over Rice Lake with quote.

 

The only one that matters is you.  This is about attracting people to your site, blog or whatever your goal is.  Regardless, people want to know why they should deal with YOU.  These pictures should be a reflection of your inner soul.

 

By focusing on pictures that appeal to you and then choosing quotes that speak to you, your readers will get a sense of who you are, not just what you do.  This goes back to the fact that I can buy a widget from anyone, why would I buy from you?

Be armed and ready to shoot!

 

Make it a great day,

Barry

P.S.  What am I thankful for today?  I’m thankful for cell phones with cameras.  I’m thankful for data plans.  I’m thankful for @canva and @BrainyQuote!

What are you thankful for today?

 

What a Twit(ter)!

Is it a tweet or a twit? Sometimes a twit tweets and it’s important to recognize the time to stay out of the fray.

 

DANGER! WILL ROBINSON, DANGER!

(Some of you may be old enough to get that!)

 

soccerplayerI remember when I was managing my daughter’s soccer team that parents would come to me complaining about something that occurred and they took issue with. My advice to them was always to wait 24 hours and if they still felt the same way, call me and I would get involved. In most cases, there was no call. The issue was simply because of the passion of the moment. (You realize us futbol people are a little crazy?!)

 

Social media is much the same. Communication is very fast and furious. Sometimes people “open their mouths” before they think and there’s no taking it back.

 

In soccer, part of the game is baiting your opponents so that they draw a penalty. I always told my kids to be careful. It’s not the action that gets caught but the reaction. Social media is like a championship futbol match. Fast and furious, passionate and unforgiving.

 

In the Twittersphere, someone may ask a fairly innocuous question and then some twit tweets an inflammatory reponse. The conversation rages and starts to cross over to the other channels. Now comments start to fly and the original intent of the communication is lost in the mayhem. All you can hear is noise.

 

Then, there are the watchers.

3D-Women-Search-03I believe that only a small number of people actually comment. It’s the watchers you need to care more about. They don’t usually say much but when they do, people listen. If they never understood the intended message, their voice amplifies bad information to the point you can’t reign it back in.

 

When you see someone has misinterpreted your message, either refrain from taking the bait or, if you feel you must, take the conversation off line.

 

Be careful out there!

 

 

Make it a great day,

 

Barry

 

P.S. What am I thankful for today? I’m thankful for the time spent helping the Barrie Soccer Club get Spiritfest started 11 years ago. I’m thankful for the rewards of community involvement. I’m thankful for spring!

 

What are you thankful for today?

Facebook or Google+ ? Both, for different reasons.

I saw a great infographic on Google+ recently breaking down the numbers for the major social media sites like Facebook and Google+. You really need to be active on both (And then some!). Although many people cross over, we look for different things from the two.

 

SIMILARITIES

  • Profile page
  • Pages (Google+) or Fan Pages (Facebook)
  • Share content from other sources
  • Upload graphics and video
  • Groups (Facebook) and Circles (Google+)
  • Privacy controls
  • Customize headers

 

brettandamiyaBoth Facebook and Google+ are great places to get to know people. At least superficially, as much as we can know someone without physically meeting. Profile walls on both are where we should post more personal things. Thoughts about family, work etc.

 

Pages are where we strive to promote business or community groups. Family isn’t really interested in seeing posts on social media marketing or whatever widget or service you sell. They see you at least semi-regularly and have the opportunity to ask about that stuff.

 

Make sure you don’t flood your family with business promotion and don’t flood your professional and business contacts with pictures of your cat. I swear if I see one more cat, I’ll cough up a fur ball! I have admit it’s hard not to flood the channel with pictures of my granddaughter.

 

 

DIFFERENCES

  • Focus
  • Hangouts (Google+)
  • Posts
  • Privacy controls
  • Upload Video

The differences between Google+ and Facebook are few and yet very major.

 

Facebook users tend to be more focused on socializing like they would at a party. I have a personal bias but believe that most Facebook users are more worried about their cats than their business. Conversely, most Google+ users are focused on a specialty. Subjects really vary. Social Media, Photography, music and so on. As a result it’s easier and more acceptable to work on B2B or B2C without offending.

 

Google_Plus_logoHangouts is a space where you can conference in real time via video. Similar in nature to Skype for example but much easier to use. The added benefit using Google Hangouts is that you can record your video session for playback at a later time. This is easy to use because of the integration with Youtube. Go to Google+ and look up Wade Harman. He does some great stuff about effective use of social media and graphics tools.

 

 

Did you know that each Google+ post is an individual page that you can share a link directly to? You can virtually create a blog post and then share the page directly.

 

What I find most convenient, when posting, is the ability to add to a group easily and control who sees what. If you don’t choose “Public” and exclude the others you don’t want to see a post, only your target Circles will see your post. Just remember which page you are acting as when you decide to go public. It’s only public for that page and doesn’t post publicly to your profile page.

 

WHICH WILL YOU CHOOSE?

I would recommend both and then more. No matter what your area of interest is, I would consider Facebook, Google+ and Twitter to be staples today. Kind of like bread, milk and butter in the grocery industry. If you don’t have those in stock, you might as well close the doors.

 

Understand your target audience, your product or service and then develop a strategy to get your message out there. I would highly recommend reading “The Power of Real-Time Social Media Marketing” by Beverly Macy and Tery Thompson. You sill find some great examples of private industry as well as government agencies (see Orange County Transportation Authority, Ted Nguyen) who have been very successful with social media.

 

Now get out there and win friends and influence people!

 

Make it a great day,

 

Barry

 

P.S. What am I thankful for today? I’m thankful for social media. I’m thankful for open minds. I’m thankful every day I’m on the top side of the daisies!

 

What are you thankful for today?

 

Social Media Can Be A Mine Field, Tread Softly!

SOCIAL MEDIA CAN BE A MINE FIELD!

1196px-Facebook_like_thumbThese days, you need to have a social media presence.

Not too long ago, many older people were saying they had no interest in being online.  At the time, I believe it’s because the learning curve was too steep.  Between Microsoft, Apple and all the software developers, they have made computers pretty intuitive and easy to use.  Now Grandma and Grandpa are on Facebook!

 

Make sure you are aware of the risks.  Now you have family and friends watching.  Business associates and friends want to see what you are doing and even strangers have voyeuristic tendencies.  This is a double edged sword.  It’s wonderful to be able to update everyone on your activities and share your thoughts.  By the same token, you always need to remember that your life is on display for all to see. Continue reading

Social Media Marketing is mainstream!

Not so long ago, Social Media Marketing was something “those” people did.  Mostly direct sellers and network marketers.  As usual, they were just ahead of the curve.

Social Media

Choices abound these days.  Facebook, Youtube and even LinkedIn have become major marketing spaces.  I know very few people these days that aren’t on Facebook at least once a day.  My adult kids call it “creeping”, going to visit the pages of friends for updates. I call it smart attraction marketing.  Between Facebook, Twitter and others, this is the main form of communication for Millennials.

Facebook Fan Pages

There was a time when you needed to have a web page.  I believe you still do but I have to say, you really need a Facebook Fan Page.  This helps you to keep your business a little separate from your personal stuff.  Share useful content with your audience to take advantage of what is called attraction marketing.  Give people reason to want to start a relationship with you.