Website Design, Are You Easy To Read?

Website design is fairly easy these days with hosting packages like Pure Leverage but are you sure everyone can read your writing?

Website Design

First, consider the design of the page. I use Pure Leverage and my site is driven by WordPress. There are many great templates available but you need to be careful. Be sure you choose a template that is mobile friendly. In the graphic below, you can see that one of my social media posts was mostly clicked on mobile. In this case, 86.5% of hits were on Facebook Mobile. Just as an aside, I love goo.gl for the insights you can get about who is clicking your links!

website hits by platform

 

Take the time to visit sites that are similar to your business and see what works. How do you feel when you visit those sites. But, be careful not to fall into the trap of just what you like to see. Have friends you can trust to be hones give you some feedback.

  • What is “above the fold”?
  • What is the message?
  • Are there too many or not enough graphics?
  • Can it be read by an electronic reader?
  • Are fonts and their colours friendly?

If you want to see what your page looks like on mobile, visit http://mobiletest.me/ and test it out. Visit http://aoda.ca/wcag to learn more about making sites more accessible and there are some links to useful tools to help you.

The Message

Who is your message aimed at? Now you have to think about your target. Who do you want to be reading your blog or website? If you take a look at the graphic above, you will see that there were hits outside of North America. Is it written in language they understand? I’m not referring to English/German/French etc. I’m referring to the ability to understand your words.

InternationalHaving taken in international students who have come to Canada to learn English, I have learned that we often use very confusing words. For example, I was talking to a person who speaks Spanish first, French second and English third. It was a beautiful day and I said “it’s days like this that I want to play hooky”. You should have seen the look I got! Total confusion.

Try your best to use plain language that is easy to understand. Plain language is not necessarily simple words. We often use unnecessary words or use slang when communicating. When you use slang language, understand that the message may be different than the one you intended to convey.

K.I.S.S. Keep it simple. Make sure your website is easy to read and understand.

Make it a great day!

Barry

P.S. What am I thankful for today? I’m thankful for all of my international students, new foods and Pure Leverage. What are you thankful for today?

 

Is your website your own domain?

When you decide to market a product or service and they give you your own website, is the domain really yours?

Website

Your website is what you see when you enter the address in a browser. For example www.YOURNAME.companyname.com

WebsiteUp comes a wonderful site with information all about the company you represent and their products and services. Very professional and should bring you business, right? Now, what if someone decides to remove your name from the address and it goes to the corporate site to see what’s different? There may or may not be a difference except that now all the links go directly to corporate. They make a decision to buy and click a corporate link. They are no longer on your site and the sale is gone. Corporate has no idea how the person got there and sends the referral to someone else. You have done all the promotional work for someone else’s benefit.

The DOMAIN, or dot com part, has nothing to do with you. It’s owned and operated by corporate.

Domain

ContainerA domain is like a container. It holds your website and all of your data. Think about this container like it is a store where you send people to buy your products and services. When you decide to represent a company and their products, you want people to buy from your store, not go directly to your suppliers.

For example, one of our “stores” is http://deniseclermont.com. We made a decision to sell a single service from that “store”.

We don’t anticipate ever stopping the sale of that service so it’s unlikely you will ever see anything else there but, it could happen. If we directed you to the corporate domain and made a change in product offering, we would lose you. Is that what you want to happen to your prospects?

LegalShield Independent AssociatesIn our case, the company has over 40 years history but I have family and friends who have had their chosen product disappear and when they shifted to something different, they had to start all over. In some cases, that was the end of their business.

Another reason for your own domain is the ability to add sub domains to target your offerings in a particular area. Your product or services may have more than one category and it’s confusing when someone comes to the corporate landing page and doesn’t know where to go. With sub domains, you can be specific with your prospect.

For example, we have an offering specifically for small business.

This way, there is no confusion about your intent. Either there is a specific point to your conversation and no confusion about what you want them to consider. When you send them to a landing page with too many offerings you may be confusing your prospect. A confused mind does nothing.

Is There A Learning Curve?

Yes.

You will need to learn how to set up your control panel and then decide whether it’s just to redirect to corporate sites or you want to be blogging as well. For example, I also have a blog at http://barryclermont.com. I didn’t need another hosting package because I purchased on that gives me as many domains as I want so that I can provide for my teams.

Make sure you choose a domain hosting company that will teach you how to use their tools. The reason I chose GVO is that it’s a one stop shop. All the tools you need to market on the internet in one place for less than the cost of an auto-responder from most other providers and they have online videos as well as live training included.

Search my name, Barry Clermont, and see what you find? Who will I find when I search your name? The decision is yours.

Make it a great day!

Barry

P.S. What am I thankful for today? I’m thankful my wife found GVO for me. I’m thankful I found LegalShield for her! I’m thankful I live in Canada where we are free to grow.

What are you thankful for today?