Website. A page or collection of pages online that send a message or provide some kind of information. Does your website work against you?!
Your website is your face to the world and in many cases, may be your first contact. The challenge for many entrepreneurs starting their business today is they have little to no technical experience in this area. A plumber likely doesn’t have a lot of time to create and maintain a page let alone do all the marketing for their business. You can’t just build a website and hope people see it. You need to spend some time marketing the page which then helps with marketing your business.
Click the image to the left for a video that explains how your website may actually be working against you. For example, let’s say you have your email on the site. Do you check it and respond in a timely manner? How would you feel if you sent an email and it took 10 days to get a response and you felt it was an emergency? Your roof or toilet is leaking and the professional you contacted was too busy to see your email and respond to your crisis. So much for the value of your website.
Marketing is the activity of attracting people to your business. Some of the components may be:
- A business website;
- Business cards;
- Automated email response;
- Social media;
- Video email;
- and the list could go on.
The point I’m trying to make is your website isn’t actually marketing your business. It’s only a small part of a marketing strategy. You need to actively promote your website so that it can promote your business. Some of the work can be automated. When it comes to marketing tools, Pure Leverage brings many together into one package saving hundreds of dollars and hours. Be sure to click the links in the bullets above for some tips on using social media and blogs.
Either do the marketing activity yourself or consider hiring someone to do it for you. For example, if you aren’t interested in building a website yourself, you can use the Pure Leverage suite of tools and have an admin person go through the video tutorials included. Alternatively, you can hire a service provider for that purpose. There are many people these days who will gladly look after doing your social media posts on your behalf.
In summary, your website isn’t a total marketing solution. The Pure Leverage Suite of tools can certainly make the job a lot easier! This is a package of tools complete with training videos to get you started.
Being and entrepreneur is like living on a roller coaster. There will be ups and downs along the way. Enjoy the ride!
Make it a great day,
Visit my other blog at https://barryclermont.com (Watch the video by Joel Therien on the right!)
P.S. What am I thankful for today? I’m thankful my wife found Pure Leverage. I’m thankful I found my wife! I’m thankful for every new experience. What are you thankful for today?