Why I Use Goo.gl For Link Shortening.

Goo.gl is my favourite link shortening site. Not because of the link itself but because of the analytics that come with it.

Goo.gl

Google provides https://goo.gl free of charge. As we all know, nothing is ever really free. We are giving them some great traffic information that helps them target things like Google Adwords. I’m slipping a bit on that one. I need to incorporate some Adwords into my web pages and posts. I digress.

Goo.glGoo.gl provides great feedback. For example, I posted a blog and was surprised to find that I have more clicks in the US than I do in Canada. Almost twice as many! And then Australia and the UK. Another measure that surprised me was how much is on handheld devices. 90% of the clicks were on Facebook Mobile. The rest were on Facebook on desktops. The fact that I published that blog to Facebook, Google Plus and Twitter means that I really need to focus most of my attention on Facebook when I’m blogging. The results are a little different when I’m sharing other content while making my own comments. Still 65% or more on Facebook but there is a greater proportion of “other” that I believe is likely Twitter and other referral sites.

Other LInk Shorteners

There are at least a couple of other options I’m aware of. Hootesuite provides a built in shortener, ow.ly and there is another service called bit.ly. Both provide analytics but you get more with Google for less. Besides, I couldn’t prove it but I would bet that Google ranks their shortened links higher.

So, why do I use goo.gl? Because it’s easy to use and understand. And, it’s affordable.

Make it a great day!

Barry

P.S. What am I thankful for today? I’m thankful for Google Analytics. I’m thankful for Hootsuite. I’m thankful for my Pure Leverage suite of tools! What are you thankful for today?