Just curious this evening after I made a video about tracking
for the Magnetic Sponsoring courses:
I am as guilty as many marketers out there in that I have
often taken the easy and quick route when it comes to
sending an email or affiliate link out the you or in the
social media world.
The quick way would be using the same link over and over
again which does not really help in tracking.
The question is why would you want to do this?
Lets say for example, you have links set out in many
places…Facebook, Google Plus, Youtube, etc.
You start getting leads, which of course is super cool
and keeps you totally motivated in continuing your
You might not know where they are coming from
though which is not really the wisest things to do
in getting you to have the best ROI (return on
If you knew where your clicks and leads were coming
from this would totally make it easier to decide where
to spend your money or to buy your traffic from if you
were doing solo ads (paid advertising)
Many programs offer this option where you can add
a tracking link to your affiliate link, so that you know
exactly where it was that someone clicked on your link.
For example, I have been promoting both the Elite Marketing
Pro membership from Magnetic Sponsoring as well
as the 20 Minute Payday (and the 3 streams inside them)
over the past couple weeks and I wanted to know for sure
how many leads I got from each campaign.
I know which ad brought in how many clicks and how many
subscribers….Thus when all is said and done, I can determine
my ROI and determine when/if I want to use this solo ad
The thing to keep in mind though if your cost per lead is not
what you had anticipated (and is higher)
*Your solo ad subject might suck so no one opens your email
*Your solo ad copy might suck, thus no one clicks your link
*The offer you are presenting might not fit the database desire
*Your link might not even be going to the right place and you have
wasted a solo ad!
*All your clicks and leads might not come in within 24 hours. Have
you ever read an email about a week later…You know what I mean
I would think here.
All in all it pays to track and I know I need to do it more as well,
and also wanted to let you know of an easy Plugin to use for your
WordPress Blogs called Pretty Link lite which allows you to track
your links and make them look “pretty” instead of looking full of
For example, with the Elite Marketing Pro launch, which one looks
Hopefully you chose the latter of the two as it looks smoother, especially
if you have a tracking link added which could make choise “A” above
even longer, like this:
Now when you are sending an email like I am here, this does not
look clean and blatantly shouts out promo, which might turn
some folks off.
The better you make it look, the higher the chance of someone
clicking on it.
I made a video on using Pretty Link lite a while ago and wanted to
again share it with you as an easy way to make your links look
better in your emails, blog posts, social media blasts and wherever
you are going to put your links
Any way you look at it, knowing where your leads are coming
from is going to benefit you more than you can ever imagine
if you have not done it yet.
If you have any questions, just send me an email, or reply
at either one of my videos mentioned here.
To your tracking growth!
PS Here is an ugly link for you to check out and an awesome
company I have promoted and used since 2009:
PPS I can use this in a couple places and totally find out
where my links are coming from…I will know which came
from my email AND can also place a similar link on
my blog to know if there came from there instead!
PPPS As you are seeing this on my blog and can click
on the link here instead and it will show up as a
separate statistic in my back office and then I know
which one worked better!
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