The 4 Ways People Research an Online Business

Understanding the 4 ways people research an online business is important information that you must know in order to position your brand or services so that they stand out and you get new clients and customers.

If you’ve never researched an online business on the internet you probably know someone who has. The process usually goes something like this, our curiosity seeker has been thinking of starting a business of their own but does not know where to start, they have several choices available to them however, the 4 primary ways people turn to in order to get the information they need are:

1. Word of mouth – people discuss online businesses frequently in casual conversation.

2. Social Media – all of the top social media outlets advertise business opportunities.

3.Search Engine – just type in the words “how do I start an online business” and one is presented with many options.

4.Traditional Media – T.V. Radio, Newspapers and other marketing and advertising literature have been around for a long time, they are not as prevalent anymore due to more efficient methods of reaching people like the internet and word of mouth.

Now that you know the 4 ways people research online businesses, let’s delve a little deeper into the reasons why starting an online business is a good idea. It’s estimated that 60% of all online businesses are started by just one person. The rate of success increases to 80% when 2 people go into business and work together as a team or partnership. Sadly, only 30% of all businesses that start with 3 people go on to be a successful business.

The number one reason people fail with an online business within one year is because of the lack of a plan.

If you want or need help making the right decision click HERE

How about the numbers behind the online business industry; back in 2010 sales recorded for business to consumer where at $169 Billion and business to business sales were at $3,705 Billion in sales. Estimates for 2015 are that both B2C and B2B sales will top 1.5 Trillion dollars in online sales.

The formula for setting up a successful business is relatively simple however, operating and profiting from the online business model is the subject of an entire series of articles all their own. The best recommendation is to start with your social media audience and your personal sphere of influence. Poll them and ask questions about what products they want to buy or what types of services they need to make their lives easier.

Once you are armed with that information set up a website and start blogging. By doing this you can feature products and do reviews on your website/blog and the traffic will come with little effort. Businesses that blog create 6 times more leads than businesses that don’t. When you combine your blogging activity with social media and word of mouth you amplify the message and reach of your effort and success is virtually guaranteed.

One way to insure your success, and one way that is not spoken of often is to team up with an online business coach. When you spend the time to research and hire the right coach, the success I spoke of in previous sentences is increased even more. I would classify a coach as the best kept secret of success in online business owner’s strategies and secrets to success.

Leave me a comment about online business building below,

~Coach Mark Edward Brown

P.S. let us help coach you to online success by clicking HERE

10 thoughts on “The 4 Ways People Research an Online Business

  1. Hi Mark! Blogging has been the best way for me to build my connections, and other supporters in my Field. Your other point about going in to business with others is valid to me at this point after “going it on my own” for the last two years. Having someone to share in your dream (and the workload!) can be a motivating force, as long as you are both aligned and motivated towards a common vision.

    All the best!

    Ang 🙂

    • Hi Coach Ang,

      I have found that many people want to go it alone when they first start out because the stereotype is to be an “independent” business person. The smart ones realize quickly though that team work makes the dream work!

      Thanks for the visit and your insightful comments,

      ~Coach Mark

  2. Hi Mark,

    Two points really stuck put for me.
    Getting a partner or two will keep the motivation steady. Most ventures take a sustained effort to be successful and everyone’s motivation goes up and down. Having partners will balance it out. It also helps to have some accountability relationships.

    Having a coach gives you access to someone who know how to play and win. Using a coach is almost always faster and less expensive than making your own mistakes.

  3. Hi Coach Mark,

    I agree with Laurie as well that having lots of free things is a great idea – and blogging is essential to establishing yourself as a coach and an expert in your particular field. Blogging and sharing it with different avenues of social media does set you apart.



    • Hi Coach Dawn,

      I appreciate your comments because it further highlights the importance of blogging + social media activity which as you both pointed out will set one apart as an expert or authority in the field or niche that one is passionate about. Those concepts are at the core of what and how I coach my clients on to become successful online business owners 🙂

      ~Coach Mark

  4. I agree, have a plan, do your research and expect to fail. yes, expect to fail if you aren’t realistic and put in a bunch of sweat equity, network like crazy, and offer a ton of free advice. You must establish yourself as an expert in your field first before people will trust you.

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