Sales funnel basics

Sales funnels are often talked about in internet marketing
circles, but not always defined. Quite simply put, sales funnels
are put in place because the marketer is trying to get the
potential customer to take a certain action at every stage of
the sales funnel that may eventually lead to a sale or multiple
sales.

For example, if you imagine the shape of a funnel, then you know
it’s extremely wide at the top and as you move down into the
funnel it gets narrower.

As a marketer you are trying to get as many people as you can
into your sales funnels because it’s much easier to maintain a
customer than it is to acquire a customer.

Once you have a customer in your database, then as a smart
marketer you can continually offer products and services to that
person, which means more and more money in your pockets if they
take you up on your offers.

A simple sales funnel might be as follows:
(1) that you have written an e-book that you want to sell on
weight loss.
(2) If you can get people to your website, then you can show
them a sales page that offers your particular e-book on weight loss.
(3) If they make a purchase, then they get the ebook on weight loss
– the end of the sales funnel.

But what a smart marketer might try and do instead of the above
example is develop a lasting, long term relationship with their
customer.

So instead of sending the potential customer straight
to a sales page, they offer them a free mini e-course on “How to
Lose 20 pounds in 10 days – naturally and without exercise”
All they have to do to get the course is submit their email
address. That would be the 1st stage of the sales funnel this
marketer has in place.

The mini e-course offers great information that will be beneficial for
their customer. The more the customer reads the more they
start to trust you. Once the mini e-course is over, you might offer
them a low priced product that the customer can purchase. This is the
2nd stage of the sales funnel. And depending on what action is
taken will determine where they are taken next – to another part
of the sales funnels.

Suppose you have a higher priced product that is closely related
to your low-priced product you offered, but has so much more
value. You are not going to offer that product in the earlier
stages of your sales funnel because if people don’t know you
they don’t trust you and they certainly won’t buy a high-ticket item
from you. So sales funnels build trust and ultimately sales.
However you decide to build your sales funnel think about
what you want from your customer at every stage of the funnel
and how you can profit while still offering value for every stage
of the process.

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