Having Multiple Streams of Income is Hedging Your Bets

Multiple streams of income is really a very smart concept.

There are always so many possibilities, and that is where there is a position of strength. With regard to developing a home business, there can be any variety, combination, and/or number of income streams. Typically this concept will include affiliate marketing programs. Within that niche, for example, there could be opportunities that have both tangible and intangible products and services.

Then there are other opportunities that can represent additional streams of income for your home business; for example, when you also consider services that you might provide. Without too much planning someone could end up with a fine array or suite of tools that for example, would be used by other home business Internet marketers. A one-stop-fits-all site and you could earn commissions on all of it.

It really is logical that one of the main selling points of having multiple streams of income is that if one product, service, or program is not doing too well, it won’t matter as much if one of your other income streams is doing fine or better!

However it may seem to be extremely prohibitive to imagine marketing and advertising for multiple business opportunities. That is why having some mechanism to combine everything into one is not only ingenius but probably necessary! For instance if you had your own website as a ‘store-front’,’mall’, or ‘directory’,

This would not only cut down on time-consuming marketing and advertising activities, but would also greatly reduce the costs involved. Additionally the beauty of this is that you can use one thing to ‘upsell’ another. When you have more facets to your business, you have more opportunity for everything.

An example of how an ‘upsell’ or ‘back-end sale’ can work, within related products or services, when someone purchases something (a) then you can gracefully introduce the possibility that they might also want or need (b) and you would be happy to give them some special deal if they added (b) to their order for (a) right at the point of sale – (be sure to stress if the answer is ‘no’, that’s ok, and just process the order for (a). Let them know in the future anytime they change their mind they can still get (b) at the regular price.

If you do use a website as the central point of your business, make sure that it is user-friendly — easy to navigate = organized with menus and sitemaps. Particularly whenever you are presenting multiple options, you need to be careful not to overwhelm people, so they feel lost or confused and will just leave rather than to ‘fight it out’ to process a transaction. Keep it simple and clear for best results!

Gary Shireman

http://workfromhomefastcash.com

Affiliate Marketing – Earn While You Learn

Affiliate Marketing – Earn While You Learn

It is a real smart idea to join an affiliate program
that offers some level of training in how to promote
an online business. As soon as you join they will give
you an affiliate ID and a link to a sales page of some
kind that you can advertise while you are doing the training.

Potentially you can start earning commissions while you are
still learning how to do it! However, there are some who
just want to keep learning and they don’t feel that they
can actually do anything yet. This is a waste of time
to feel that way.

Often these are the same people who get what is referred
to as ‘paralysis by analysis’ – they hide behind the
learning and don’t believe they know enough to actually
start taking action. They waste months and sometimes
even years thinking that they don’t yet know anything.

Part of the beauty of affiliate marketing is the fact
that they give you everything you need to get started
so there is really no reason to wait, as if you have
to take courses in technical and marketing before you
can produce a product or service.

An affiliate program has the product and/or service
ready for you, and agree to let you earn money from
their intellectual property when you become a member
and likely pay membership dues. If they also provide
training then you have everything you need to just
get going right away.

While it is unlikely as a beginner that you will make
sales the first day that you start your marketing and
advertising, it is possible. However usually when
you see statements that you can make money today it
assumes you have a list of existing customers or at
least prospects -or at the very least marketing experience.

What they are actually saying is that it is possible to
START earning money, meaning start the process of
developing and promoting your business today.

Some people have a problem with writing ad content
because they can’t honestly say that they have ever
sold the program and they don’t yet know what exactly
they will benefit from having joined the program. It
is possible to still do this by quoting what others
have said that do have the experience.

Of course you should never lie or make claims that are
not true. So you can merely point out the benefits and
features of whatever it is and give your opinion or
observations, while again quoting others who do have
direct experience.

If you really think about it there are even on day one
things that you can say about your experience so far.
Was the order process easy to understand? Were the
people in customer service helpful? What are the other
things that you like (why you chose the program that you did).

So there is really no excuse or reason not to start trying
to earn money from the first day as you begin to learn how to.
None of what you are learning will do any good unless you
take action with the information as soon as possible.
Marketing and advertising take time and lots of effort,
as not everyone who sees your ads will respond. Not to
worry – just keep on learning and trying!

Gary Shireman
http://www.workfromhomefastcash.com/

List Management Secrets Lesson 9 of 31: Critical Terms of Newsletters – Part 1

Let’s take a look at some of the key terms
related to E-zine or Newsletters.

Unsubscription Rate: **** Many e-zines have
become successful because of their great response
rates and low unsubscription rates due to good
content. A small lapse though and this can all go
pear shaped, especially when it starts to turn
into an ad list and subscribers trust is broken.

Subscription Rate: **** A higher than average
subscription rate is good news. Reasons for this
include people liking to get useful content for
free. Once you’ve proven to them that this is the
case, it’s not unlikely they’ll tell their
friends. Word of mouth is a powerful thing. With
so many dud e-zines out there that are just ad
lists, it can be hard to persuade people that
your list is quality. Use example issues, or a
website of back issues to combat this and prove
you are what you say you are.

Ad income: ***** Excellent and steady ad income
from your subscriber base. Compared to other
lists that don’t even sell ads, this is a great
way to bring in the few extra thousand dollars
per month. Be careful not to over do this though,
as subscribers may start deleting mail from you
on the basis they think it’s an ad rather than
anything useful.

JV Circle: ** Only two stars here for a few
reasons. The main one being if you’re already
selling ads, it’s quite likely that your joint
ventures or any ad swaps you may do with other
marketers may reflect the cost at which you sell
your ads. Personal non public lists are far more
desirable in general, and are much more valuable
when put on the bargaining table. There is,
however, an income to be had here through joint
venture affiliate promotion, a free ad for a
percentage of the profits. If your list is
particularly good though, and your ad cost low
enough, the promoter may instead opt just to buy
the ad themselves and bypass the need to pay you
a percentage of each sale.

Your Partner In success,
Gary Shireman

http://YourOwnSmartphoneApp.com

QR codes can be used to:
Send prospects directly to your website
Market specifically to unique audience segments
Send prospects to a specific product or page
Use a unique code for each article you post
Split or A/B testing different campaigns

http://RedBatMediaFreeQRcode.com

List Management Secrets Lesson 8 of 31: E-zine Or Newsletter

If it’s good and keeps people reading content
wise, it’s a surefire way to keep response rates
up and to make a connection with your
subscribers, the personal touch, which in turn
will add up to trust and a higher purchase rate
for your own products.

The next upside to this is that you can sell ads
for cash. To whom? To your subscribers of course.
It’s an instant quick way to earn cash, by
selling large solo ads that go out separately
from the e-zine, to smaller ads that precede each
issue, and even cheaper, mid and smaller ads
contained within the issue. It’s a good all
rounder in fact. The downside here is many
e-zines turn into ad lists (Category 4, which
we’ll talk about later). When the ads massively
outnumber the useful content, subscribers start
to feel cheated and leave. I’ve been there
before, and if you’ve tested out or subscribed to
some e-zines before you may have seen this.

Another great thing here is prospects. Your
e-zine is attracting people who are in your field
of expertise and may have lists of their own.
This in turn increases your prospects for joint
ventures, meeting new contacts that can sometimes
spiral into full blown products (This course for
example is a product of such a case).

Another great thing about the newsletter and
e-zine is it can be quite personal. As the
readers and subscribers get used to you as a
publisher, and you become white listed (In their
spam filers and in their minds) you’ll see a
greater interest in your products, because after
all, you’re not just another marketer out there
spouting rubbish to everyone to make a quick
buck. You’re a trusted publisher in an
authorititative role, and people will listen to
you, and buy your stuff. This takes time though.
Don’t expect to become well know to all your
subscribers overnight.

Your Partner In success,
Gary Shireman

http://RedBatMedia.com

QR codes can be used to:
Send prospects directly to your website
Market specifically to unique audience segments
Send prospects to a specific product or page
Use a unique code for each article you post
Split or A/B testing different campaigns

http://RedBatMediaFreeQRcode.com

Gary

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List Management Secrets Lesson 8 of 31: E-zine Or Newsletter

If it’s good and keeps people reading content
wise, it’s a surefire way to keep response rates
up and to make a connection with your
subscribers, the personal touch, which in turn
will add up to trust and a higher purchase rate
for your own products.

The next upside to this is that you can sell ads
for cash. To whom? To your subscribers of course.
It’s an instant quick way to earn cash, by
selling large solo ads that go out separately
from the e-zine, to smaller ads that precede each
issue, and even cheaper, mid and smaller ads
contained within the issue. It’s a good all
rounder in fact. The downside here is many
e-zines turn into ad lists (Category 4, which
we’ll talk about later). When the ads massively
outnumber the useful content, subscribers start
to feel cheated and leave. I’ve been there
before, and if you’ve tested out or subscribed to
some e-zines before you may have seen this.

Another great thing here is prospects. Your
e-zine is attracting people who are in your field
of expertise and may have lists of their own.
This in turn increases your prospects for joint
ventures, meeting new contacts that can sometimes
spiral into full blown products (This course for
example is a product of such a case).

Another great thing about the newsletter and
e-zine is it can be quite personal. As the
readers and subscribers get used to you as a
publisher, and you become white listed (In their
spam filers and in their minds) you’ll see a
greater interest in your products, because after
all, you’re not just another marketer out there
spouting rubbish to everyone to make a quick
buck. You’re a trusted publisher in an
authorititative role, and people will listen to
you, and buy your stuff. This takes time though.
Don’t expect to become well know to all your
subscribers overnight.

Your Partner In success,
Gary Shireman

http://4ExtraIncome.com

We GUARANTEE 1200 double optins per month in writing.
Now that’s what I call the mother load.
Check this video out RIGHT NOW to see if it passes
the smell test for YOU:

http://PBEList.com

 

List Management Secrets Lesson 7 of 31: Methods of List Maintenance

The e-zine, or newsletter, is a list of people
that you gather, and send information related to
your target market on a weekly, bi-weekly,
fortnightly or monthly basis. The idea is the
useful content that you send them will have them
want to keep reading and open your mail each
time, keeping your response rates and read rates
high.
Ok so here we have it. The staple of most online
marketers before they hit is big, and sometimes
even after, the well-known e-zine list. I’m sure
you’ll already know from reading the intro here
that this method in itself can actually become a
lot of work. Now don’t get me wrong, I’m not
afraid of work, obviously, seeing as I’m sitting
here writing a half million word report spread
over 15 manuals, but when it gets to a particular
point, it may not be prudent for you to run an
e-zine anymore. This however is a good place to
start if you have the time.
Expect to have to present an issue of your e-zine
every week or two weeks and avoid leaving long,
long gaps in between mailings, otherwise, quite
simply people will forget you. This is a great
place to start if you’re starting out, for the
simple reason people like free info, and it’s so
much easier to get people to subscribe to this
type of list compared to others, even when
there’s freebies involved. Of course, you will
have to know a lot about your field of expertise
to present regular useful issues, or even pull in
outside articles from publishers to use as
content.

The catch is you’ll have to be on top of things,
and it does take some time to come up with good
content for issues. The up side to this is people
will be waiting for your e-zine.

Your Partner In success,
Gary Shireman

http://RedBatMedia.com

We GUARANTEE 1200 double optins per month in writing.
Now that’s what I call the mother load.
Check this video out RIGHT NOW to see if it passes
the smell test for YOU:

http://PBEList.com

 

List Management Secrets Lesson 6 of 31: The Rating System

Let’s also have a little bit of fun here, too,
and introduce a rating system to make things
interesting. As we discuss each one of these
techniques, I will talk to you about their pros
and cons, and where they would most likely be
used, and you can decide if it will be relevant
to you. I am also going to give these a starred
rating system that will show you the most
significant stats related to running such a list.
Understand that each list will vary, and these
star ratings are only to give you an idea after
talking to over a hundred successes with their
lists in the following categories. The star
rating will be one to five:

Unsubscription Rate: One star means a high
unsubscription rate per mailing, and five stars
means the best, a low unsubscription rate per
mailing.

Subscription Rate: How easy it is to get people
to subscribe to the list using a variety of
different methods. The subscription rate at one
star is the hardest, and at five stars is the
easiest.

Ad income: Ad income is the amount of money that
is earned through selling adverts to the list.
One star is the worst, or the least amount of
money earned through ad selling, and five stars
is the best, or the most amount of money earned
through ad selling.

JV Circle: This is the ease of using your list as
a bargaining tool, for example in ad swaps or
product launches, and specific joint venture
opportunities. One star is the worst, which is
also the least valuable in terms of gaining joint
ventures, and five stars is the best, the most
valuable that marketers want to get their hands
on for joint ventures at all times.

Response Rate over Time: Response rate over time,
measures how quickly the quality of the list
diminishes, for example when sending endless paid
for ads and nothing else, the response rate goes
down over time. One star is the worst, where
response rate over time goes down badly, five
stars is the best, where people keep reading and
even wait for your mail to arrive in their
inboxes in the morning.

General Usefulness: For things such as research,
surveys and requesting information, testimonials
etc. Five stars is the best, easiest to get
results from. One star is the worst, the hardest
to get results from.

Maintenance Time: The time it takes per issue to
put together and send out. One star is the worst,
taking a lot of time to prepare and send. And,
five stars is the best, the fastest, and the
easiest to prepare and send out.

Important note here: These are base figures and
your exact results may be higher or lower than
the following. It is more to give you some
insight into aiming your business in the right
direction than to give you information about
exact figures and numbers and guaranteed base
earning, response rate, income, number of JV
prospects etc.

Your Partner In success,
Gary Shireman

http://4ExtraIncome.com

We GUARANTEE 1200 double optins per month in writing.
Now that’s what I call the mother load.
Check this video out RIGHT NOW to see if it passes
the smell test for YOU:

http://PBEList.com

 

Here’s Your 17-point Ultimate Autoresponder Buyers Guide

Autoresponder Buyers Guide

If you are selling anything on the net, you are most likely
using autoresponders. If you aren’t, you are losing sales by
the truckload.

This 17 point Autoresponder Buyers Guide gives you a list
of features that you need to be on the lookout for when you
are searching for the perfect autoresponder.

Autoresponders come in two flavors, autoresponder and
**AUTORESPONDER** If you only want to send information to a
prospect once, you can get by with an autoresponder. These
versions are basic, no frills, get the job done, units. They
are great for archiving articles, but a bit basic for a
marketing campaign.

If you are running a marketing campaign, you need an
**AUTORESPONDER.** Multiple follow-ups are essential,
personalization is a must, and maximizing sales is the whole
point.

You’ll find autoresponders in all colors and flavors 😉
This guide focuses on the features you need to look for when
shopping for an **AUTORESPONDER.** Here’s what you need to
look for:

1. Easy to use control panel for setting up and managing
your responders :: If the control panel is difficult to
figure out and the instructions are sparse, you risk
sending out the wrong responses, in the wrong order to
the wrong people.

2. Multiple responders at an affordable price :: One
unit just won’t do. Even if you are only selling one product,
you are likely running more than one campaign. Each campaign
should have its own autoresponder. If you are paying over
$20 per month for less than 50 autoresponders, you are paying
too much.

3. Unlimited follow up messages from each autoresponder ::
This really puts your business on autopilot. You can choose to
send out follow up messages once a month, once a week, or
once a day. Remember that it takes an average of 7 impressions
before you turn a prospect into a customer.

4. Multiple send addresses :: This is a very handy feature if
you have more than one online business. You can send all your
autoresponder messages right from the same service and use
whatever company name and address you wish.

5. Signature file :: Your signature file is one of your
most effective FREE advertising spaces available. Make sure
that your signature file is automatically included with each
autoresponder message. Your autoresponder should
automatically include your signature file the same way your
email program does.

6. Filters :: This feature works the same as on your email.
If you don’t want to receive mail from a specific address
or addresses, simply filter them out.

7. Redirect pages :: Once your autoresponder has been
clicked on, and your message is on route to its recipient,
you can redirect your prospect to another page of your
site, a thank you page, or a new sales page, perhaps.

The code for this service should be provided for you
from your autoresponder service.

8. Form generator :: Having the HTML code automatically
generated for a professional form takes all the hassle
out of form creation.

9. Pop up email capture device :: Make it extremely easy for
your prospects to subscribe to your newsletter, eZine,
eCourse or eBook. With one click, your anonymous visitor is
transformed into a valuable subscriber. Your visitor simply
clicks “OK” on a pop up window and they are subscribed with
no forms to fill out. This popup records the visitor’s real
email address and eliminates the hassle of finding out that
Super_Man@yahoo or Donald_Duck@hotmail are subscribed to
your autoresponder.

10. Personalization :: Your response rate to your email will
increase 30 – 70% by personalizing your messages. People are
more responsive to email that addresses them by name and
doesn’t look like an advertisement.

11. Easy to manage database :: Your autoresponder should
give you access to a feature rich control panel which makes
it easy for you to manage your customer lists. Functions
such as easy list back up, manual subscription and removal,
and the ability to keep separate lists in a single database,
all make your life a lot simpler and save you time at the
end of the day.

12. Simple import/export features :: This is very important
when you are working with lists that you have developed over
a period of months or years. The ability to import and export
lists to and from other sources allows you to expose your
current lists to new offers quickly and easily.

13. Manual add/delete function :: Since some email recipients
have difficulty understanding the unsubscribe function that
is standard with all autoresponders, you occasionally
receive unsubscribe requests in your other email boxes. As a
courteous, professional business owner, you need the ability
to remove these people from your lists manually to avoid
complaints. On the positive side, you also encounter
visitors that ask you to subscribe them to your list,
making a manual subscribe feature a necessity.

14. Ability to send a one off message to your lists ::
Sometimes, you have information that applies to everyone on
your lists. With a one off email message, you can alert all
of your prospects and customers about an important event
with one simple email message.

15. Message in text or HTML :: Although the vast majority of
email users can accept HTML email, there are still some that
can’t. By offering the capability of sending either plain text
or HTML email, all your bases are covered and your email can
be accepted by everyone.

16. Formatting :: Some autoresponder servers are not configured
properly to send mail to all mail programs. If your formatting
is lost, and your message arrives as one big block of text,
the delete button becomes your prospect’s best friend 🙁

17. An affiliate or partner program that allows you to make
a sideline income :: If you refer a few other people, you can
cover the cost of your own responders and make a little extra
spending money on the side. It’s a nice little benefit.

18. And finally, support :: If you end up with an autoresponder
company that offers you little or no support, you could be
stuck with a problem or question for a long time with no
results. This may not seem like an issue now, but imagine if
your clients suddenly start receiving your planned two-week
campaign all in one day, over and over again! An
autoresponder company offers a quality support feature,
so this type of problem is taken care of immediately.

In today’s business world, the early bird gets the worm. If
you are still marketing manually, you are leaving a lot of
money on the table. It’s good for your competition, not for
you.

I wish you much success in your marketing.

Your Partner In Success,
Gary Shireman
http://PBEList.com

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