Autoresponder Buyers Guide
If you are selling anything on the net, you are most likely
using autoresponders. If you aren’t, you are losing sales by
This 17 point Autoresponder Buyers Guide gives you a list
of features that you need to be on the lookout for when you
are searching for the perfect autoresponder.
Autoresponders come in two flavors, autoresponder and
**AUTORESPONDER** If you only want to send information to a
prospect once, you can get by with an autoresponder. These
versions are basic, no frills, get the job done, units. They
are great for archiving articles, but a bit basic for a
If you are running a marketing campaign, you need an
**AUTORESPONDER.** Multiple follow-ups are essential,
personalization is a must, and maximizing sales is the whole
You’ll find autoresponders in all colors and flavors 😉
This guide focuses on the features you need to look for when
shopping for an **AUTORESPONDER.** Here’s what you need to
1. Easy to use control panel for setting up and managing
your responders :: If the control panel is difficult to
figure out and the instructions are sparse, you risk
sending out the wrong responses, in the wrong order to
the wrong people.
2. Multiple responders at an affordable price :: One
unit just won’t do. Even if you are only selling one product,
you are likely running more than one campaign. Each campaign
should have its own autoresponder. If you are paying over
$20 per month for less than 50 autoresponders, you are paying
3. Unlimited follow up messages from each autoresponder ::
This really puts your business on autopilot. You can choose to
send out follow up messages once a month, once a week, or
once a day. Remember that it takes an average of 7 impressions
before you turn a prospect into a customer.
4. Multiple send addresses :: This is a very handy feature if
you have more than one online business. You can send all your
autoresponder messages right from the same service and use
whatever company name and address you wish.
5. Signature file :: Your signature file is one of your
most effective FREE advertising spaces available. Make sure
that your signature file is automatically included with each
autoresponder message. Your autoresponder should
automatically include your signature file the same way your
email program does.
6. Filters :: This feature works the same as on your email.
If you don’t want to receive mail from a specific address
or addresses, simply filter them out.
7. Redirect pages :: Once your autoresponder has been
clicked on, and your message is on route to its recipient,
you can redirect your prospect to another page of your
site, a thank you page, or a new sales page, perhaps.
The code for this service should be provided for you
from your autoresponder service.
8. Form generator :: Having the HTML code automatically
generated for a professional form takes all the hassle
out of form creation.
9. Pop up email capture device :: Make it extremely easy for
your prospects to subscribe to your newsletter, eZine,
eCourse or eBook. With one click, your anonymous visitor is
transformed into a valuable subscriber. Your visitor simply
clicks “OK” on a pop up window and they are subscribed with
no forms to fill out. This popup records the visitor’s real
email address and eliminates the hassle of finding out that
Super_Man@yahoo or Donald_Duck@hotmail are subscribed to
10. Personalization :: Your response rate to your email will
increase 30 – 70% by personalizing your messages. People are
more responsive to email that addresses them by name and
doesn’t look like an advertisement.
11. Easy to manage database :: Your autoresponder should
give you access to a feature rich control panel which makes
it easy for you to manage your customer lists. Functions
such as easy list back up, manual subscription and removal,
and the ability to keep separate lists in a single database,
all make your life a lot simpler and save you time at the
end of the day.
12. Simple import/export features :: This is very important
when you are working with lists that you have developed over
a period of months or years. The ability to import and export
lists to and from other sources allows you to expose your
current lists to new offers quickly and easily.
13. Manual add/delete function :: Since some email recipients
have difficulty understanding the unsubscribe function that
is standard with all autoresponders, you occasionally
receive unsubscribe requests in your other email boxes. As a
courteous, professional business owner, you need the ability
to remove these people from your lists manually to avoid
complaints. On the positive side, you also encounter
visitors that ask you to subscribe them to your list,
making a manual subscribe feature a necessity.
14. Ability to send a one off message to your lists ::
Sometimes, you have information that applies to everyone on
your lists. With a one off email message, you can alert all
of your prospects and customers about an important event
with one simple email message.
15. Message in text or HTML :: Although the vast majority of
email users can accept HTML email, there are still some that
can’t. By offering the capability of sending either plain text
or HTML email, all your bases are covered and your email can
be accepted by everyone.
16. Formatting :: Some autoresponder servers are not configured
properly to send mail to all mail programs. If your formatting
is lost, and your message arrives as one big block of text,
the delete button becomes your prospect’s best friend 🙁
17. An affiliate or partner program that allows you to make
a sideline income :: If you refer a few other people, you can
cover the cost of your own responders and make a little extra
spending money on the side. It’s a nice little benefit.
18. And finally, support :: If you end up with an autoresponder
company that offers you little or no support, you could be
stuck with a problem or question for a long time with no
results. This may not seem like an issue now, but imagine if
your clients suddenly start receiving your planned two-week
campaign all in one day, over and over again! An
autoresponder company offers a quality support feature,
so this type of problem is taken care of immediately.
In today’s business world, the early bird gets the worm. If
you are still marketing manually, you are leaving a lot of
money on the table. It’s good for your competition, not for
I wish you much success in your marketing.
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