Powerful Call To Action: 7 Tips To Achieve It

Persevere

Persevere

Every time you are trying to sell anything on the internet and advertise your products or talk to your customers, you need to tell your prospects what to do in order for them to buy whatever it is you are selling. That action needs to be a powerful call to action and further on I am giving you 7 tips to achieve just that every time.

Whether or not you know copy writing, you have probably read many sales letters and noticed how clever marketers entice you to purchase their products, giving you all kinds of benefits and features that the products have, culminating in a powerful, decisive call to action that you are glad to conform with.

I believe that by reading the following points, your effectiveness as a marketer will improve considerably. And what you are actually selling is really immaterial because these tactics apply to most situations in the selling process.

Take action

Take action

You see, assuming that the customers know what they have to do when it comes to purchase something on the Internet, is wrong. You may be right sometimes, granted, but you want to know your prospects do it right every time since you do not want to leave any money on the table.

So, attending to the details of the calls to action, will make sure you boost your conversions, and will, in fact increase your customers’ response and therefore boost your sales considerably. Here are then, the best seven tips for making better calls to action:

1. Let your process of selling be conducive to your customers wanting to continue it by finally agreeing to the action you are asking them to take. When the action you are asking them to take is in alignment with their best interests, they are most likely geared to take that action.
2. If you are like many people, and hesitate by hovering over the ‘buy button’ not sure whether to click it or not, remember what uncertainty made you hesitate so much and try not to include that in your sales effort. Use instead clarity and purpose to move the sales effort to fruition enticing the prospect to click the ‘buy button’

Aim big with Google!

Call to Action

3. Always try to remove the resistance that prospects have about buying things in general. Remember that people don’t like to be sold to so make the sales letter flow like butter towards its desired end which is the sale, the effective magic call to action.
4. Make the call to action as easy as possible by explaining in detail, without any steps missing so that your customers do not even have to think about doing it. Instead, they just do it automatically or effortlessly.
5. It is clearly a great skill to move the prospect to take any desired action, and if you possess that skill, your aim is to haven them always performing the most important actions, the buying actions.
6. Remember that the final call to action involves a decision which you want to work towards and that your prospects must both understand it to be good for them and want to perform because you managed to convince them to do so.
7. Make them understand why taking the call to action, which is to buy, solve their problem and make them happier customers. Every time you manage to do this, you will increase conversions, making your business online profitable.

Of course there are many more tips we can mention about this issue, and this is a hot topic to talk about for hours on end. Ultimately, if the ground work leading to the calls to action are well explained and convincing, chances are prospects will want to follow by taking the required actions of the sales process.

To your success,

German Calvo.

 

Program Creator’s Influence For Effective Marketing

Thinking Heads

Thinking Heads

In Internet Marketing, we often buy into programs that aim to make us better marketers and achieve a certain result, which is the goal that most members of the group want, and that springs from the program creator’s influence for effective marketing. In our case, specifically, it is clear there is great regard and respect plus admiration for its creator who influences us to be better marketers. 

This is not only something that I feel, but that is reflected in the opinions of many members who voice them often in the forums and the social networks. The fact that in a short number of weeks we all had a site working and ready to make money, is a testament to the good teachings of the head of the group.

His influence also is felt in the great value that he seems to inject in all of his products; it often looks like a very tall order for those who try to compete with his output and quality as well as the sheer volume of information that he always gives. Who am I talking about here? And what program is now in the picture?

He is none other than John Thornhill, an English marketer whose Partnership To Success program, released in February this year, attracted many would be full time marketers like myself because of his promise that whoever manages to do all he teaches, will become successful online. Period. And that is a 100% guarantee over the 52 weeks program!

Time Scale

Time Scale

Some products have amazing value, are very comprehensive, thorough and informative, but their creators do not manage to influence their customers to take sufficient action in order to be successful. I could mention many marketers that once they sell you their programs, they leave you on your own to cope with the vague and incomplete information.

When a product creator wants us to actually make money, he or she are making sure we achieve success of course. It is a win-win for us both, us and him obviously. We are promoting his products and he is going to promote our products, a clearly good partnership that is bound to be successful.

Good product creator’s influence can come to us in all directions; from the simple introductions with every module, to the point-of-fact simple actions that we follow to get ahead every week, without forgetting the informative webinars that we have on Wednesdays, as well as all the amazing products that we have access to.

I don’t know if you ever had thoughts about the programs that you are going to make or are engaged already in making, especially if they are about Internet Marketing, how on earth can any of us give as much value as the creator of the program? Of course it is possible, although highly unlikely. We can only hope to match his experience of marketing to be able to compete the way he does.

Great teacher!

Great teacher!

John Thornhill, gives unbelievable value at such a low price, that whatever most of us can put out there, is not going to be anywhere near his output and so I can’t imagine what sort of  price we can put on our products. Whatever we manage to put in the product that we make must have by default a very low asking price and hope that the up-sells can make the rest of the money.

For once, unlike any program that followed in the past, he did not bombarded us with psychology and self development issues, even though these are needed, don’t get me wrong and in fact, he asked us to read a very good book: ‘The Go Giver’ which is his way of teaching us the importance of giving plenty of value to our customers…

You are going to put counter arguments to dispel this notion and good for you if you do, but I just need some convincing to forget that, and rely instead in his experience in promoting our products to his extensive list of targeted buyers. Especially if we are in his niche: Internet Marketing.

Prospects

Prospects

However, ultimately he is given us great advice all the time, and his suggestion to us that giving great value to the customer is the key to achieving success, it figures that we must concentrate on that, and providing everything else is working, success will be achieved by all.

It is a marvellous quality of any program creator, whose total transparency, can actually make us believe in him or her and trust them totally. This alone can make us feel totally reassured in what we are trying to achieve. The trust of the product creator is completely understood and welcomed for future reference and action taking.

A totally honest marketer beats any other that is dishonest and wants to do business in an un-ethical way. There is a lot to be said for being able to sleep soundly at night without having to worry about the way he  carried out his business online.

To your success,

German Calvo.

Influence Power And Authority Online

Pure Leverage

Pure Leverage

In Internet Marketing, just like in any other activity, you are constantly being bombarded by individuals who have tremendous influence, power and authority online, for getting you to invest in the latest super product that is going to make you rich in the next 30 days.

With influence, they have the key factor that will shape you into standing higher than the rest and with that, you gain the perception of authority that will make you feel you have the leadership required to start an online business or have the power to mold other people’s opinions.

Can you imagine what you will become if you absorb those three things and convert them into a formula to bind people together, to make an organization where relationships are strengthened? How well defined is that thought?

Well, influence is normally found in people that are leaders that persuade others to follow them, and it is present always in advertising, and of course in marketing as well. Influence shapes sales environments to make people become customers of a program, product or membership.

Connect

Connect

If you are into having advance knowledge about acquiring wealth online, you are already in tune with having influenced your thoughts to achieve this goal, or a stronger personality or even feeling more attractive and assertive among your colleagues or friends.

Having advance knowledge is a trait that allows you to gain those qualities mentioned above, that can propel you into a better social path and career level that will make a stronger person out of you.

That is not the only pattern that will happen to you, oh no, in addition to all of that, other qualities manifest themselves: confidence, higher intellect, high self-esteem, optimism and many more things that you will be in possession of.

Is not only you that can influence others, because people in other groups of power have their sphere of influence too, like bankers, politicians, engineers, doctors and business men. Even corporations, museums, governments and sport teams have their influence skills to change people’s minds.

Coming back to internet marketing, the process of influencing people is so powerful and so effective in the sale process, that those who master this power, are much more qualified to increase their online earnings. When a customer is undecided on whether to make a purchase or not, the power of influence from you will tip him over to buy your product.

Prospects

Prospects

That powerful influence gives you the authority you need to keep being more and more influential among your customers. They will follow you because of your power, your confidence, your authority and when you talk to them, your recommendations will influence them to keep being your customers.

It is a wonderful trait that any of us like to have, to have influence among others, to exercise power and authority among other marketers and all to influence your customers to buy your products and programs online.

To your success,

German Calvo.

More Viral Traffic Generation To Flood Your Sites

Reward

Reward

Every time you have other people talking about the products that you promote or about your own material, what happens is a viral marketing process is taking place to get more viral traffic generation to flood your websites.

This so called viral marketing is convenient to use as much as possible, because it is free for the most part, and it is very effective and quick to make an impact in your online business.

One of the best ways to advertise your services and products is by word of mouth; this is called ‘viral advertising’ because people spread the word about what you offer. Your customers’ friends and family would be willing to visit your offers when they are referred by someone they know, love and trust.

And when you deliver on your promises of how your product serves the needs of your customers, these in turn can engage again in ‘viral advertising’ or creating in this way another viral traffic generation campaign for you. This is sweet and extremely quick and effective and something that you are going to encourage your prospects to do.

Aim big with Google!

Aim big with Google!

Imagine one of your new happy customers telling 2 people how good your site is, and those 2 telling another two each and so on for another 14 levels deep… Before long your number of visitors becomes tens of 1000s of visitors! Very powerful indeed!

If you create something interesting that sparkle peoples’ imagination in the social networks, their comments spread online creating a lot of traffic to your websites. And you know what comes with many visitors… yes, a lot of interaction and more revenue with it, most likely.

I think you begin to see that ‘word of mouth’ or viral traffic marketing is something to really be into because people who otherwise would not have a clue about who you are, suddenly are visiting your site or sites and bringing revenue to your online funnel.

Ok so you need traffic to your websites, and as you know, traffic is key to generating more sales, and of course sales translate into money for you. The most important element of traffic is that it must be ‘targeted’, or traffic that will convert into buyers. Why just go after lots of clicks that don’t convert?

Bring visitors

Bring visitors

Viral traffic generation techniques will assure your traffic is truly targeted for better conversions and therefore more money. You could place a script in your sites to tell a friend or ‘send to a friend’ the content that they just read from you.

And don’t get mistaken into thinking viral traffic is only for the big players online, because if you have a message you want to put out there, you are perfectly qualified to make it go viral fast and with hardly any cost other than time. Once your message is in your site, it starts to spread especially if it is much targeted to a big audience.

The message can go against you as well if some customers start spreading their displeasure, but this is taken care of by the spam-free features of your websites, allowing you to concentrate only on the positive side of viral traffic marketing, to scale it further and thus bringing in more and more customers.

How you make your campaigns go viral, depends on your work ethic, your skills and your efforts of creativity. I doubt that there is a sure way method to make your news go viral online. Instead there is a combination of reasons that make this possible.

By continuing to lay down good foundations for success, preparing well with effort and perseverance you may just arrive at some unique way to get your message across to reach lots and lots of people. Is your campaign useful, entertaining, truthful, and unique? Has it wide appeal? Then it will get passed along and spread like wild fire.

Before this, I have mentioned ethical marketing briefly and yes, your reputation online is going to depend on the quality of your products, on how well they serve your customers, because when your customers are happy with your content, they will gladly pass on the word and the viral traffic effect begins.

Offer your prospects plenty of help with reviews, free audio, videos of useful tricks that help them out with their problems. Imagine how much good will all these info creates among your customers and the potential for viral traffic generation that this good will can make.

Blogging Daily?

Blogging Daily?

No doubt you have a blog right? It is from there that you can boost a lot of traffic to be generated simply by commenting about posts you read and placing links to certain sections in the posts, or by placing in your comments your URL link as well.

Use your blog to compel your visitor to stay around to read different pages and urge them to leave comments because this participation helps with viral traffic as well. This involvement also could help you make more revenue with your AdSense ads in your blog.

Creating eBooks, using the social networks, issuing press releases, asking for referrals and testimonials, getting RSS feeds provided for your visitors, backlinks and many other techniques including even writing for other people’s blogs are an array of things worthwhile doing to maximize your viral traffic generation efforts.

To your success,

German Calvo.

Stress Prevention Techniques

Stressed?

Stressed?

In my previous post ‘Stressful Information Overload’ I said towards the end that steps to combat stress can be formulated and so this ‘Stress Prevention Techniques’ article is going to help us eliminate stress from our business life as much as possible.

First of all most of the stress we suffer everyday can originate from the way we live our life, from the environment that we create for ourselves and specially from the way we look after our own body.

Once those factors are well established and agreed upon, it is important to notice and acknowledge what it is that begins to cause us stress and react or confront it, to start a correcting mechanism to prevent it going forward. Noticing every aspect that induces stress in our life, educate us in what steps we can take to prevent it in the future.

Imagine you feel intimidated by someone you have to meet tomorrow for a business venture, because you believe there is no way you can provide the value you want to give him in order for the JV venture to be successful. Well, worrying about it only is no way to go forward. Instead prepare well your contribution for tomorrow and work on ways to be calm at the meeting, so you can project yourself in a positive manner.

Reward

Reward

You could prevent being shy or intimidated at the meeting by dedicating 15 to 20 minutes prior to the event, to walking rather fast towards the meeting, breathing in for 10 steps and breathing out for another 10 steps (do less steps if you are not a fit person) and so on for 20 minutes. You’ll find this exercise will rush blood to your brain, calms you down and invigorate you to the extent that you are going to be able to look at that person’s eyes without any problem and be calm during the meeting.

I know how shy I used to be when I was young and this trick was shown to us by a Navy Officer while in my military service. It cured me from one to one anxiety or even small group anxiety. Just try it if you need to and you will see that it works very well.

Another way of preventing stress is to be physically fit, feeling strong and comfortable with your body. Again, from personal experience, every time I felt too much pressure at work, when there was too much to do, going on a long or fast run would do wonders to calm me down and face my schedules in a different positive way. Feeling elated and strong physically and mentally definitely helps in reducing stress.

Also, being realistic about our own possibilities and outcomes can prevent us from getting stress. Not expecting unrealistic far fetched outcomes can also benefit us and again prevent us from stressing out. That does not mean we should not aim high, very high indeed, but it has to be through a clear well paced plan of action that makes every step achievable without getting overwhelmed.

When you are doing well in your business, don’t forget to reward yourself, take a treat or a small vacation. Do something that rewards your good work and feel happy that your progress is going forward in the correct way towards your target.

Create a work environment that is conducive to stress-free practices like cleanliness, order and efficiency, so that more productivity is easily achievable. You can imagine how a dirty, clogged environment can stop you from being more efficient and bring stress to your working business life.

Conducting your life with negative emotions often, or with negative traits like jealousy, sarcasm, confrontation, provocation, gossip and vengeance will bring you a lot of stress eventually, so it is best to avoid all these to prevent getting stress in your life.

Connect

Connect

Your interactions with people you trust and like, will help you to get rid of any stress that you may have or even prevent any from coming into your life. Don’t worry about sharing your problems with those you trust, because they can help you to avoid stress with their advice and experience.

Other things you can do are reading, looking at family pictures, go and see a good movie with a friend or members of your family. Do things that make you happy and take you away from stress in your life. Work at making it very hard for you to get stress in your life.

And finally, pay good attention to your body. Feel how good your body reacts to good living practices like muscle exercise, good breathing, regular eating of healthy food and avoidance of excessive alcohol. Engage also in some sport practices or better still in some regular sport activity.

I am sure that all these measures are bound to prevent you getting stressed out or at least reduce considerably your stress in your life all together. There is however some stress that we could argue is good for us and that I don’t imagine can hurt us much and it is the ‘competitive spirit’ that we all need to carry on progressing towards a better future.

To your success

German Calvo

 

Stressful Information Overload

Stressful Info Overload

Stressful Info Overload

Have you ever felt uncomfortable, irritated, or even stressed about information overload? Information overload is something that many of us doing internet marketing suffer at one time or another, when we don’t have a set of steps to deal effectively with the information we gather about business online.

With so many avenues to explore and so many business plans or possibilities online, not to have a prepared or known plan of action can be very overwhelming at times. Our capacity to react, confront or respond to the overloading of the information gathered, if not present, can cause us to become stressful when dealing with all this information.

I don’t know how many definitions of what ‘stress is’ can you find in the dictionaries or on the internet. Most of them, you will find, deal with our body and mental inadequacy to cope with the changes that life threats or conditions bring to our life.

Aim big with Google!

Aim big with Google!

Not being able to react and respond correctly to many challenges that threatens us, can bring about stressful situations in most of us. And information overload is, I have to admit, at times overwhelming to the extent of causing us not only stressful incapacity but also total paralysis.

Did you also suffered that way sometimes? By reading blogs, comments on forums and on social networks, articles and such, this is a common complaint among internet marketers in general, even sometimes for experienced successful marketers.

The important thing is this: How to deal with and overcome ‘stressful information overload’, that is a question we need to discuss and find solutions to. Having emotional stress or being with bodily tension of any sort is not what we desire to be with, and so what we want to know is how to avoid these traits or, when we have them, how to get rid of them.

Before finding the solution to avoid stress, perhaps we need to know what factors or causes bring about the stress in the first place. There are so many factors that bring about stress: environmental stress, internal stresses, external stress, home and family stress, work-related stress and the list goes on and on.

Affiliates

Affiliates

Even joyful situations sometimes can cause us to suffer unexpected stress. Like the launch of our new product for example; we know that we have to meet deadlines and that we need to inform a few people about it, prepare and send emails, contact affiliates and JV partners and everything else that requires the launch to be ready on time.

Perhaps one of the worst stressors for us are the ones that come from within, you know, the silent ones that are so powerful because they eat at us causing us all kinds of add, depression or insomnia as well as digestive disorders and even allergies of many sorts. Therefore there are medical implications for treating these disorders and a visit to a specialist is often required.

May be our own internal disposition is predisposed towards stress in general depending on how we look at ourselves. Clearly now, there are great differences about the way we can get more or less stress because we are all unique individuals with diverse beliefs systems and responses to challenges.

What personality traits would welcome stress in our life? Well, a few really. Imagine what would happen if we had low self-esteem and no confidence; what can happen when we do not look after ourselves and neglect our appearance, or engage in negative personality habits unaccepted socially.

You can see that the causes for stress accumulate greatly by what we just stated, but there are untold reasons for our everyday stress to shoot up even more. This is like an earthquake of enormous proportions, something that actually kills many people daily when it is not stopped in time. The ‘silent’ killer as many people call it.

Go for Good Health!

Go for Good Health!

And, believe it or not, we all have some of it or (unknowingly) a lot of it and this is dangerous so we must all control it or avoid it altogether. But it is not that easy really. We can start with finding out and understand what is it that is causing our stress daily.

When we actually find the signals or the causes of stress, we better acknowledge them and start the process of creating a balance for coping with the causes or even fighting  them. The last thing we want to do is being relaxed about this to the point of aggravating the issues.

You most likely know the signals of stress since almost everyone experience them at one time or another. You know, the dry mouth, the profusely sweat, the heavier breath the sick feeling in the stomach, the quicker heartbeats and many more.

With those signals, your productivity is likely to suffer as a result, since your ability to concentrate diminishes as you are unable to make clear choices or to think clearly. And with that, our ability to strategize goes out of the window. All this is a lot to lose by just allowing the stress to reign in our life.

What could happen if we do nothing to combat stress? My goodness, that would be so terrible for any of us, because long term damage from stress is too painful to contemplate even if it does not kill us. Imagine if your daily habits change as a consequence of stress; your food intake, your sleeping habits, your social and work scene, your vices, mood changes and on and on. Too dangerous these changes!

There is no way we can catalogue, learn and deal well with a lot of information in these conditions of stress. Our ability to organize and respond to the overflow of ideas as a consequence of too much information, goes away and leaves us powerless.

The answer is to combat stress with positive influences of our mind, allowing us to respond in the right way against the negative, grinding, aggravating effects of stress in our life. We need to respond to these circumstances differently than the majority of people and channel our energy positively with enthusiasm and determination.

The previous paragraph is very generic and really a set of steps to combat stress can be formulated and perhaps will be the content for another article later. For now though, keep in mind that stress needs to be faced, understood, acknowledge and combated enthusiastically with purpose and vigor.

To your success

German Calvo.

 

First Easy Mini-Site Creation

hWhen in Internet Marketing you talk about ‘mini-sites’, you are referring to very small websites that usually sell a product like an eBook or even some digital download, so they are not what some people call ‘article sites’ or ‘small niche websites’ or other different denominations floating around the Internet.

Actually, you can talk of mini-sites of just one single page, which then can be termed as a lead generation website or a capture page/squeeze page site. Yet most of these sites really have between 1 and 5 pages. One of these sites can have just a sales page and may be a thank you page where the customer is sent after he buys the product.

Or they can also have a contact page and a terms of service page. They may also have a FAQ page and one or two other pages. In fact they have very few pages and thus their ‘mini-site’ name as they are known.

Right now this is what we are going to be concerned with: ‘Creating a one page mini-site’ and concentrating only on the design part of it. We go straight into the parts it needs which are the ‘header’, some benefits bullet points must be included and a prominent call to action, which is to leave the prospects name and email address in return for free valuable information.

One Page

One Page

That would be the essentials of a one page mini-site ‘lead generation site’ in this case,  the footer is not always required, but preferably a photo of the person’s site would be an advantage as well as some images of the products the site is about.

Going back to the title of this post, the ‘lead generation site’ example is the first easy mini-site to create really, because it is the most results-oriented site, giving the marketer the opportunity of starting the ‘list’ that every marketer must aim for. The visitors to this site have only two quick decisions to make: either get the benefits in exchange for their details or leave.

Hopefully they will choose the first option and your one page site has done its job: another conversion, or one more subscriber. Well done. But mini-sites are not always one page sites, remember, and sometimes our aim is to have several pages which will then include a sales letter and of course with an order button that a customer must click when he wants to buy the product.

You can also have an eCover (which is done with a PC and mimics what the eBook is about) just like if it was a physical book or, if it was some software product that we are selling, the eCover could be a 3D software box of some sort.

If you do not like to create the eBook cover, an email to a designer in fiverr.com should do the trick after paying just $5, may be more if you want a fancy more complex one.  For a more professional look it is really better to have your header done by a graphic designer as well as the cover.

Another Page

Another Page

The header is going to have what you sell and a tag line or a brief description of what the site is about and just one sentence should do it. A photo relevant to the niche you are in will also help as well as a reduced version of the eCover. As I mentioned before, include a bright colored button calling to an action such as ‘Click Here Right Now To Get In’

If all this is too much work for you and have sufficient funds, you can consider outsourcing the whole package to skilled providers for about $150 to $300 which will include all you need for your website like a header, footer, may be some banners for off-site promotion and your eCovers too.

And there is this  network called Pure Leverage which allows you to blog on a great tool suite platform with auto-responder, great training weekly, and many other facilities for just $25/month and paying you also 100 % commissions when you become an affiliate to promote their package.

Your choices in Internet Marketing are many and your success depends in how committed and focused you decide to be. Choosing mini-sites is a great avenue to explore and adding ready made blogging platforms like the one mentioned, is a great way to go forward.

To your success,

German Calvo.

 

Consumers Buying Psychology

Consumers

Consumers

In any business environment, it pays to know what motivates consumers to buy something, their buying habits and in fact, as a product provider, you realize their needs are best met with a problem solver solution so in this ‘consumers buying psychology’ post, different aspects of this stage of buying is analyzed.

There are several stages in the mind of the consumer prior to buying anything and this process is often repeated by many different groups of buyers with unique backgrounds and interests as well as financial capabilities. It is important then to attempt to know their motivations for buying something.

This state of mind of the consumer is very important for the marketer to know in order to prepare better for the selling process. If you do know all the hot buttons that you can press in your sales process, your results will improve exponentially.

The whole selling procedure will take four or five stages if you like, the actual buying is one of the steps, and the one most pleasing for the marketer. But now I am giving you the complete scenario of the buying process.

Imagine you are walking around and the need for drinking arises so you think of getting a drink, hopefully of water since it is hot and you are going back to work (beer is a poor option right now). To solve the problem of being thirsty, you buy water which is the solution. There was here the realization of thirst that lead to the purchase of water.

That was such a simple example of why we buy easily certain things. Very often though, that process is not so simple, even when you, as a marketer, make a great case for why I should buy x, y or z; I now have to ‘decide’ and with that, I will probably go into a series of past memories related to what I must buy now, or re-read your excellent sales letter, to take note of the advantages you are so kindly offering for me to buy your product.

Mind Power

Mind Power

Actually, even this point now can be so easy to decide on, because it very much depends on the personality of the buyer. If it is me, for example, you have an easy ride I can tell you that, because I sometimes don’t seem to value money and spend it as easily as if I had plenty of it, which sadly it is not true. So let us stay with a consumer who really looks after his/her money.

Now as the responsible consumer that I am, I have to evaluate possibilities, and other different alternatives for how I can solve my problem. Will your solutions offered be enough or will I have to carry on with some research before I make my mind to buy what you offer?

So, luckily for you, just as I would have bought from you when it was my normal self, after some further research, my decision is still to buy from you and my money is out clicking your buy now button. Paypal is sending you the money straight away. Consider yourself lucky or reassure yourself of a job well done because you have got yet another sale.

Now the question is whether I made the right decision about the purchase but as is often the case, I am sure I’ll make some conscious effort to justify the buying of your product… It is as when you buy that Mercedes 600 series costing you a fortune but justifying its purchase to your family, neighbors and friends by talking about its exceptional safety features! Or mentioning that new rack and pinion design that caught your attention… See what I mean?

Decision-making

Decision-making

Even after the decision-making of buying something, there are so many different facets that we can talk about, and the psychology involved in the buying process covers quite complex human behavioral motives. Going back to the buying of water at the beginning of this article, tells how easy and automatic the decision of getting the water was.

After that, come many different aspects of buying that are not so straight forward where the decision-making of the purchaser, when it is well known by the marketer, can be manipulated to such an extent, that sales are really achieved through the psychology of selling more than the purchaser’s exercising his buying powers.

This is really great food for thought for us marketers when we realize how much more we can do to sell more. Looks like we have to study the buyers’ motives for spending their money a bit more in detail, and then come up with the best possible sales funnel to maximize our revenue while  marketing online.

To your success,

German Calvo.

Blogging Like The Pros For Making Money Online

Prospects

Prospects

One of the easiest routes for getting your thoughts known by a lot of people worldwide is through blogging, which as a concept of the late nineties, is still very much alive and used by marketers doing blogging like the pros for making money online.

It make have been in the early days something much simpler like single sentence comments and not much else and certainly nothing like the present blogging that have images, audios, videos and almost unlimited content of anything we can think of at the moment.

For now, blogging is still evolving, moving forward with ever more advertising power giving us tremendous opportunity for making money online. That is why most marketers are using blogging now, because it is easy, it is powerful, it is free and it builds a lot of authenticity and credibility.

The online journals as they are often called, blogs are full of comments, posts or articles about a myriad of subjects, with images, audios and videos embedded in the posts themselves, giving the reader or visitor a wealth of information and entertainment unmatched almost by any other medium.

Blogging Daily?

Blogging Daily?

And blogs are not difficult to create either, since a simple template is sufficient to get the content out easily in an organized manner and pros take advantage of that to make them user friendly for advertising in a big way. Google loves blogs, advertisers love blogs, users like them as well and marketers of course love them too.

Many entrepreneurs are engaged in promoting their business through blogs and creating a lot of revenue with them by advertising their products and programs online.

Self development people promote their programs, their seminars with the aid of blogs as well. In education, in marketing, in sports, in business, in any social activity you care to think of, you will find blogs dedicated to different groups or niches to serve the public at large.

But who really wants to have and run a blog? Almost everybody today, and though that may be an exaggeration, the fact is that a lot of people do have blogs and many more are coming into the blogger-sphere by the hour. A simple Google search can right now throw at us a staggering statistic. Let’s just search it. Wow! Just consult alexa and technorati to get amazed at the stats.

This will come next

This will come next

Even though the majority of the content in blogs is text based, there is now such emphasis on video since memory is cheap and getting cheaper because of technology. Video is in great demand and it is very effective in advertising as well and entertaining too. More and more audio blogs are being created every day and images are used a lot in bloggers’ posts and content in general.

Now, what goes into a blog? Well, a few things really; we have to consider the date of the posts, their title which is what the posts are about, in what category they are written and what the main body of the post conveys… Then we have comments in the posts sometimes, RSS feeds and back links, as well as archives, plugins, blogrolls, calendars and more.

And not to mention the kinds of blogs we can find, of all types and themes, about a huge variety of ideas, focusing in lots and lots of different things from folk music to Basketball, and going through all kind of other things besides, like cats, beaches, zoos and more. The range of blogs is just staggering and all are there in cyberspace.

Blogging is almost done daily by a lot of people and some do it several times a day religiously, especially by those who are very inventive and have a great variety of content to offer constantly!

Blog Interaction

Blog Interaction

Not just journalists and marketers do most of the blogging; there are many other groups of individuals engaged everyday in blogging, like actors and sports people, the business community do it too, young people and senior people are engaged too doing blogging regularly. It seems everybody is writing posts a lot of the time.

Many bloggers communicate between themselves commenting each others blogs to get back links to their ‘web logs’ as they were first known. That is now a common pastime of many bloggers who visit other blogs with the whole purpose of commenting and gain visitors back to their own blogs.

Those back-links must of course have relevancy or else Google will not see kindly to them and will fail to rank those sites accordingly. Google wants good content with good relevancy from those sites visiting one’s own blog or else these back-links will have no value for ranking purposes.

Finally there is one quality your blogs could aim for and it is not a difficult one to get, it is simply being uncomplicated and practical with a clear purpose easily seen by the visitors when they land on your site. Avoid pleasing everybody because it is not going to happen, instead be focus on a section of a market to help that segment well.

Happy blogging,

German Calvo.

7 Easy Ways To Build A Successful Profitable List

Prospects

Prospects

If you have been doing internet marketing for some time, perhaps being an affiliate and not yet started building your list, even though you have heard ‘the money is in the list’, this is the time now to decide to start and so this ‘7 easy ways to build a successful profitable list’ article is a simple good guide for you to begin with.

Or you are already doing list building but losing money, and need to focus your efforts on how to overcome this situation, again what you are going to read further is going to help you.

From the second situation, you can start to better serve your audience and this means building some rapport with your subscribers by giving them a lot of value up front without even thinking of making a return for your costs. So, you may have a list but you are not keeping a steady contact offering them a lot of value.

And because your mailing is not consistent and no good free content is offered, your list does not really know, like and trust you resulting in no orders, causing you to lose money both in time and in auto-responders’ costs.

If you have not yet done it, starting with making your list, an only opt-in list, thus avoiding the pitfalls of being accused as a spammer, will make your email campaigns safer and more responsive, because you know they double opted in (this is even preferable to single opt-in). This means you are not sending anything out to them without their consent.

Persevere

Persevere

In addition to that, make abundantly clear they can un-subscribe any time they want, and still remain friends. This way they constantly know they are there because they want to be a part of your list, receiving what they are interested in, for as long as they want it.

To follow that, and as a safety of your methods is concerned, do not ever send to your list unrelated information to their interests or incorrect, unwanted, obscene or pornographic/shocking material or any other information that may offend them. Doing so is a sure way of finding yourself in deep trouble with the law.

Staying away from being controversial is preferable even though quite a few marketers resource to this tactic to create a lot of traffic for their sites. Make sure also your content is to be received by the right audience, never cater for minors so make it doubly clear who is not authorized to receive your content.

This will come next

This is next

You may be unprofitable now but if you adopt these clear strategies, you must believe that persevering with list building will ultimately pay as long as you also implement these guide-lines that follow.

  1. Research your topic, your niche, your audience’s hot buttons and decide about the best service or product for your prospects. Find out also which is the mos convenient auto-responder service to use for the purpose.
  1. Decide to make a website, from which to offer your freebies to your would be subscribers in a web-form that you get provided from the auto-responder of your choice.
  1. Notice what emails fail to be opened and make a provision in your auto-responder to repeat the delivery to that segment of subscribers. Don’t even think about the reasons why the messages have not been opened; just email them again the message, although checking the spelling of their name and email address ought to help in avoiding this issue.
  2. Make sure that you are sending the service your audience wants otherwise   you are not targeting their needs, and what you are offering, will cause you to lose money still.
  3. Consider using the know-how of other experienced marketers with their own lists. Be friends with them and learn the way they build their lists. This is an invaluable experience that will help you building a better solid list of members participating in your niche.
  4. To reduce auto-responder costs, always keep an eye on the un-subscribers or else you will pay the first upgrade to the new cost-structure of your list a lot sooner.
  5. Keep in mind that building a list requires time and effort, so don’t think you are going to get results overnight and instead concentrate on getting happy prospects and willing buyers with the passing of time.

Be conscious that list building is one of the best marketing practices that you can be involved with, because if you do it right, it can pay you untold dividends.  Remember that having a happy list of subscribers is potentially gold striking for your business.

To your success,

German Calvo.