Website design is fairly easy these days with hosting packages like Pure Leverage but are you sure everyone can read your writing?
First, consider the design of the page. I use Pure Leverage and my site is driven by WordPress. There are many great templates available but you need to be careful. Be sure you choose a template that is mobile friendly. In the graphic below, you can see that one of my social media posts was mostly clicked on mobile. In this case, 86.5% of hits were on Facebook Mobile. Just as an aside, I love goo.gl for the insights you can get about who is clicking your links!
Take the time to visit sites that are similar to your business and see what works. How do you feel when you visit those sites. But, be careful not to fall into the trap of just doing what you like to see. Have friends you can trust to be honest give you some feedback.
- What is “above the fold”?
- What is the message?
- Are there too many or not enough graphics?
- Can it be read by an electronic reader?
- Are fonts and their colours friendly?
If you want to see what your page looks like on mobile, visit http://mobiletest.me/ and test it out. Visit http://aoda.ca/wcag to learn more about making sites more accessible and there are some links to useful tools to help you.
Who is your message aimed at? Now you have to think about your target. Who do you want to be reading your blog or website? If you take a look at the graphic above, you will see that there were hits outside of North America. Is it written in language they understand? I’m not referring to English/German/French etc. I’m referring to the ability to understand your words.
Having taken in international students who have come to Canada to learn English, I have learned that we often use very confusing words. For example, I was talking to a person who speaks Spanish first, French second and English third. It was a beautiful day and I said “it’s days like this that I want to play hooky”. You should have seen the look I got! Total confusion.
Try your best to use plain language that is easy to understand. Plain language is not necessarily simple words. We often use unnecessary words or use slang when communicating. When you use slang language, understand that the message may be different than the one you intended to convey.
K.I.S.S. Keep it simple. Make sure your website is easy to read and understand.
Make it a great day!
P.S. What am I thankful for today? I’m thankful for all of my international students, new foods and Pure Leverage. What are you thankful for today?