Most people like to get a good bargain when purchasing something.
You will often hear people describing something they purchased by telling about how little they paid for it by wrangling a good deal. Or how they got the seller to throw in a bunch of extras to make the final product worth more.
Another method that has been around for decades is to throw in an extra bonus item when the purchase is made.
Years ago, people would send in box tops, or some other form of proof of purchase, to the vendor to get their bonus item.
Other products, would insert a surprise gift in the product packaging that the buyer would find after opening it.
Either way, these extra enticements sold more products for the vendor allowing them to outsell their competitors. Continue reading →
How many of you are old enough to remember the TV show “The Jetsons”?
It was a cartoon that premiered in 1962 based on a futuristic family that lived in the 21st century. Now that we have actually reached that point in time, I would like to share with you a few things I learned from listening to a podcast on the subject recently.
A great marketing show that I like to listened to is Terry O’Reilly’s “Under the Influence” on CBC radio. You can check it out here: