Category Archives: Marketing Tips

Marketing Tips

Cracker Jack

Making Offers People Can’t Refuse

Most people like to get a good bargain when purchasing something.

You will often hear people describing something they purchased by telling about how little they paid for it by wrangling a good deal. Or how they got the seller to throw in a bunch of extras to make the final product worth more.

Another method that has been around for decades is to throw in an extra bonus item when the purchase is made.

Years ago, people would send in box tops, or some other form of proof of purchase, to the vendor to get their bonus item.

Other products, would insert a surprise gift in the product packaging that the buyer would find after opening it.

Either way, these extra enticements sold more products for the vendor allowing them to outsell their competitors. Continue reading

money mindset

Have You Developed a Healthy Money Mindset

Do have some ideas about money that you developed from a young age?

We all heard different sayings about money while growing up that may have influenced the way we think about it.

Some examples are:

  • Money doesn’t grow on trees
  • Money is the root of all evil
  • Money will lead to no good
  • Money can’t buy happiness

These old sayings may still be influencing the way you act toward money now that you are an adult.

Watch the following video to help you with your money mindset:

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Is your life defined by the job you hold?

In today’s world, people tend to be defined by their occupation.

In news stories or even on game shows, people are introduced by their names followed by their job titles.

This seems strange to me considering that the majority of people say they are unhappy with the job they are in and dread going to work each day.

Not only are we labeled by the position we hold at work, but the only real goals we have in life are usually centered around the work we do as well. Continue reading

Will you outlast adversity

Life’s journey is more like a marathon than a sprint.

You have to have endurance to keep moving forward no matter how many walls you hit along the way.

At some points you may be able to dart forward and quickly reach your desired short term goal.

But to reach your ultimate goal, or the finish line, you have to keep plodding toward it relentlessly at whatever pace you can maintain.

Outlast Adversity Continue reading

Lesson I Learned From a 21st Century Brands Podcast

How many of you are old enough to remember the TV show “The Jetsons”?

JetsonsIt was a cartoon that premiered in 1962 based on a futuristic family that lived in the 21st century. Now that we have actually reached that point in time, I would like to share with you a few things I learned from listening to a podcast on the subject recently.

A great marketing show that I like to listened to is Terry O’Reilly’s “Under the Influence” on CBC radio. You can check it out here:

Under the Influence home page Continue reading

Could building self confidence benefit you?

How many times have you let a good idea slip through your fingertips?

When we haven’t been building self-confidence properly, it is hard to see the value in our ideas.

We under-value something because we don’t believe enough in our own abilities.

We feel that if we have come up with this idea, many others must have as well.

Don’t fall into this trap of devaluing your ideas.

Follow through with them and share them with others.

You never know what you may accomplish!

Continue reading

Do you have the courage to be your true self

For so many of us, our adult lives are shaped when we are young.

We see what the adults around us are doing and emulate them into our own adulthood.

But unlike the ugly ducklings, we are not fated to grow into a likeness of our parents.

We have the free will to become whatever we want to be when we grow up.

It is never too late to change the course of your life and start being who you truly are.

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Do you do what makes you happy

At some point in time, the word “work” became confused with the words “toil” and “misery”.

Your job does not have to be something you dislike doing.

You should be able to earn your wages doing something that brings you pleasure and fulfillment.

If your current position does not meet these criteria, what are you doing to change the situation?

Continue reading